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3. Inform, Educate or Entertain
Your free content already does all of those things, right? But there’s such a thing as
giving away too much.
For starters, free content tends not to be as valued as content that a person has paid
for. (If you doubt that, think of all those free reports you downloaded that you barely
glanced at.)
Plus, of course, if you give wp gdpr fix review away, there’s nothing left to turn into an
information product.
A good rule of thumb? Teach people how to make money, save money or save time,
in detailed steps, and you have a product that can command decent dollars.
Once you’ve decided what information to sell, the next step is to figure out the best
medium to use. Here are just some of the options…
Your free content already does all of those things, right? But there’s such a thing as
giving away too much.
For starters, free content tends not to be as valued as content that a person has paid
for. (If you doubt that, think of all those free reports you downloaded that you barely
glanced at.)
Plus, of course, if you give wp gdpr fix review away, there’s nothing left to turn into an
information product.
A good rule of thumb? Teach people how to make money, save money or save time,
in detailed steps, and you have a product that can command decent dollars.
Once you’ve decided what information to sell, the next step is to figure out the best
medium to use. Here are just some of the options…
A PDF ebook.
Other downloadables (e.g., patterns or wp gdpr fix review).
A book for e-readers (use KDP to sell in the Kindle Store and Smashwords to
distribute the book to similar outlets).
An audio book (if you’re not a born narrator, find someone who is at ACX).
A physical book (reports of their death have been greatly
exaggerated; CreateSpace is a good option).
Audio or video files (or CDs/DVDs if your audience prefers physical media).
An online course.
A membership site.
A paid newsletter.
A digital magazine.
An app.
To some extent, the nature of your wp gdpr fix review will determine the best medium to
use. Stock trading tips, for example, are best delivered through a membership site or
a paid newsletter.
The nature of your audience counts, too. Do they prefer text, audio or video content
(or a mix of all three)?
Beyond that, the medium that takes the most effort on your part will probably be the
most profitable. For example, a dozen audio files will command a higher price tag
than a dozen chapters in an ebook. And a dozen videos, complete with transcripts
and worksheets, will command a higher price still.
4. Profit From Functional Products
If informational products allow you to learn something and are largely digital in nature
(paper books and shiny plastic discs being the exception), functional products allow
you to do something and are predominantly physical (the exception being software).
Software aside, functional products come in three flavors…
use. Stock trading tips, for example, are best delivered through a membership site or
a paid newsletter.
The nature of your audience counts, too. Do they prefer text, audio or video content
(or a mix of all three)?
Beyond that, the medium that takes the most effort on your part will probably be the
most profitable. For example, a dozen audio files will command a higher price tag
than a dozen chapters in an ebook. And a dozen videos, complete with transcripts
and worksheets, will command a higher price still.
4. Profit From Functional Products
If informational products allow you to learn something and are largely digital in nature
(paper books and shiny plastic discs being the exception), functional products allow
you to do something and are predominantly physical (the exception being software).
Software aside, functional products come in three flavors…
Details:
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