REACH MULTIPLY REVIEW – DISCOUNT AND HUGE BONUS
Official site: https://goo.gl/7b36IS
WHAT YOU’LL LEARN What to Know Before You Optimize Optimizing to Get More Email Subscribers Practical vs. Pretty Design Why to Avoid “Best Practices” Free Split-Testing Tools The Value of Real Life Salespeople Optimizing Your Funnel
OVERVIEW
The first thing that we do is take a step back from the reach multiply review and really think about the goals for the business and their long-term strategy.
The first thing that we do is take a step back from the reach multiply review and really think about the goals for the business and their long-term strategy.
Vision Comes First
A lot of people make the mistake split-testing straight-away. That often leads to
problems later down the line.
We always start with the vision and strategy for the business. You must know how
you’re actually going to measure success. Ultimately, the reason you split-test a
website is to get it to the point where you want it to be, dominating your marketplace
or niche.
So, it all starts with the KPI’s (Key Performance Indicators) and the strategy. Are you
optimizing the website to get more email opt-ins? Are you optimizing the website to
get a better lifetime customer value? Average order value? Number of sales? Number
of free trial users?
Different websites have different goals. Obviously, you need to optimize to the right
goal.
Focus on Funnels
Once you’ve agreed what the goals for the test are, the next thing you need to do is
figure out what part of the website to work on first. All web businesses have different
pages, different opportunities. If you work on a homepage, a product page, a squeeze
page, a thank you page, a shopping cart, an email auto-responder sequence, a refer-afriend program – all of those areas are a huge opportunity for any business. But you
really need to focus on one part of the conversion funnel at a time.
We recommend that you sketch out your whole conversion funnel. Do it on a
whiteboard if you have to.
Blocked Arteries
You need to analyze your reach multiply review for two things. The first thing you need to
look for is what we call blocked arteries.
Blocked arteries are parts of your web business that are essential for you to make
money, but for whatever reason, you’re having people abandon at those points. So,
look for the blocked arteries, where you’re leaking money.
A lot of people make the mistake split-testing straight-away. That often leads to
problems later down the line.
We always start with the vision and strategy for the business. You must know how
you’re actually going to measure success. Ultimately, the reason you split-test a
website is to get it to the point where you want it to be, dominating your marketplace
or niche.
So, it all starts with the KPI’s (Key Performance Indicators) and the strategy. Are you
optimizing the website to get more email opt-ins? Are you optimizing the website to
get a better lifetime customer value? Average order value? Number of sales? Number
of free trial users?
Different websites have different goals. Obviously, you need to optimize to the right
goal.
Focus on Funnels
Once you’ve agreed what the goals for the test are, the next thing you need to do is
figure out what part of the website to work on first. All web businesses have different
pages, different opportunities. If you work on a homepage, a product page, a squeeze
page, a thank you page, a shopping cart, an email auto-responder sequence, a refer-afriend program – all of those areas are a huge opportunity for any business. But you
really need to focus on one part of the conversion funnel at a time.
We recommend that you sketch out your whole conversion funnel. Do it on a
whiteboard if you have to.
Blocked Arteries
You need to analyze your reach multiply review for two things. The first thing you need to
look for is what we call blocked arteries.
Blocked arteries are parts of your web business that are essential for you to make
money, but for whatever reason, you’re having people abandon at those points. So,
look for the blocked arteries, where you’re leaking money.
Missing Links
The other thing we look for is what we call missing links. Missing links are parts of you
conversion funnel that don’t yet exist, but that would add value if they were
implemented.
One example of a missing links would be the lack of an up-sell or a cross-sell through
the shopping cart process – turning a one-stage sale into a multi-stage sale. Another
would be the lack of a refer-a-friend program on the thank you page.
Set Priorities
You want to focus on the part of your conversion funnel that has the biggest financial
opportunity, but that is also easy to make changes to.
It’s really important to analyze it for both of those purposes. With most websites, the
big opportunities tend to be in areas that can be difficult to make changes to – either
technically or politically. So, you really want to focus on the things that you can make
changes to immediately. Then agree on what page or page elements you’re going to be
focusing your efforts on.
BLOGGING
Identify Your Goal
It depends what the blogger’s business model is. If the goal of the blog is to position
yourself within the industry and to generate clients, then that’s very different than
selling an info product or collecting email addresses. So it really does depend on the
blog’s purpose.
Goal Example: Get More Email Subscribers
I’m going to say something slightly controversial now. I’m going to suggest you avoid
best practices.
If we were working on IncomeDiary.com, we wouldn’t just say, “Hey Michael, you need
to change the offer. You need to add more testimonials. You need to change your call
to action. You need to improve your bullet points.” We wouldn’t go there.
The first thing we would do if Michael asked us to get him more email addresses,
would be to find out why his existing visitors aren’t converting. Before we would make
The other thing we look for is what we call missing links. Missing links are parts of you
conversion funnel that don’t yet exist, but that would add value if they were
implemented.
One example of a missing links would be the lack of an up-sell or a cross-sell through
the shopping cart process – turning a one-stage sale into a multi-stage sale. Another
would be the lack of a refer-a-friend program on the thank you page.
Set Priorities
You want to focus on the part of your conversion funnel that has the biggest financial
opportunity, but that is also easy to make changes to.
It’s really important to analyze it for both of those purposes. With most websites, the
big opportunities tend to be in areas that can be difficult to make changes to – either
technically or politically. So, you really want to focus on the things that you can make
changes to immediately. Then agree on what page or page elements you’re going to be
focusing your efforts on.
BLOGGING
Identify Your Goal
It depends what the blogger’s business model is. If the goal of the blog is to position
yourself within the industry and to generate clients, then that’s very different than
selling an info product or collecting email addresses. So it really does depend on the
blog’s purpose.
Goal Example: Get More Email Subscribers
I’m going to say something slightly controversial now. I’m going to suggest you avoid
best practices.
If we were working on IncomeDiary.com, we wouldn’t just say, “Hey Michael, you need
to change the offer. You need to add more testimonials. You need to change your call
to action. You need to improve your bullet points.” We wouldn’t go there.
The first thing we would do if Michael asked us to get him more email addresses,
would be to find out why his existing visitors aren’t converting. Before we would make
a single suggestion, we would want evidence of why his visitors aren’t signing up to his
email form.
It typically comes to research in three core areas. This research doesn’t take forever.
You can do it in a week or two. It’s very hands-on.
Visitor Intention
The first reason people don’t convert is that the visitor intention doesn’t match up with
what you want them to do.
If somebody’s already signed up to Michael’s email list, then they’re not going to sign
up again, so straight away you’ve got a reason a lot of people aren’t converting. So, it’s
important for a site like Michael’s to look at either just new visitors or people who
come from specific traffic sources, not from his existing emails or his existing
campaigns. You don’t want to make decisions based on traffic that can’t convert
because it has converted already.
So the first thing that you need to look at is visitor intention. You can do that by asking
people as they exit the site, “Why did you come to the site today? Were you successful
in what you wanted to accomplish? If not, why not?”
You can get a lot of visitor intention using exit surveys, like reach multiply review , and tools like KISSinsights that pop-up and survey your visitors. You can also take a look at your web analytics and get a feel for what keywords people type when they come to the site and what traffic sources they come from.
email form.
It typically comes to research in three core areas. This research doesn’t take forever.
You can do it in a week or two. It’s very hands-on.
Visitor Intention
The first reason people don’t convert is that the visitor intention doesn’t match up with
what you want them to do.
If somebody’s already signed up to Michael’s email list, then they’re not going to sign
up again, so straight away you’ve got a reason a lot of people aren’t converting. So, it’s
important for a site like Michael’s to look at either just new visitors or people who
come from specific traffic sources, not from his existing emails or his existing
campaigns. You don’t want to make decisions based on traffic that can’t convert
because it has converted already.
So the first thing that you need to look at is visitor intention. You can do that by asking
people as they exit the site, “Why did you come to the site today? Were you successful
in what you wanted to accomplish? If not, why not?”
You can get a lot of visitor intention using exit surveys, like reach multiply review , and tools like KISSinsights that pop-up and survey your visitors. You can also take a look at your web analytics and get a feel for what keywords people type when they come to the site and what traffic sources they come from.
User Experience
Once you know what you’re visitors’ intentions are, you then need to look at user
experience. Every single project we’ve worked on, there are people who don’t convert
because a poor user experience prevents them from doing so. So, they’re willing, but
not able.
With user experience, there are a whole host of different reasons why people don’t
convert. Did the website load too slowly? Were there errors when they were
completing the form fields? Did it render incorrectly in their browser? Did the
navigation get them confused? Did they click on the wrong thing? Did they get lost,
frustrated, angry, and give up?
There are loads of different user-experience issues. You need to discover the ones that
are affecting your website.
Details:
Once you know what you’re visitors’ intentions are, you then need to look at user
experience. Every single project we’ve worked on, there are people who don’t convert
because a poor user experience prevents them from doing so. So, they’re willing, but
not able.
With user experience, there are a whole host of different reasons why people don’t
convert. Did the website load too slowly? Were there errors when they were
completing the form fields? Did it render incorrectly in their browser? Did the
navigation get them confused? Did they click on the wrong thing? Did they get lost,
frustrated, angry, and give up?
There are loads of different user-experience issues. You need to discover the ones that
are affecting your website.
Details:
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