Brainstorming
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Don’t be “all business.”
You want to avoid a boring, uninteresting, uninspiring subject line like a rabid pack of
Dobermans. No offense intended to anyone who uses this technique, but “Bob’s Ezine
#101” doesn’t make me want to open up and read … it makes me want to open up and
say aaah, because I’m getting sick! There’s a way to brand your newsletter or ecourse or list name in the subject line without being boring and we’ll talk about brainstorming counts firesale review next. The
important thing to remember is YOU WANT YOUR SUBSCRIBERS TO BE
INTERESTED ENOUGH TO OPEN YOUR EMAIL AND READ IT. Boring just
doesn’t make the grade.
So, those are some basic “DOs and DON’Ts” that you’ll definitely want to abide by in
crafting your email subject lines.Number two is to “Create a brand”. As I mentioned earlier, you can brand your
newsletter or ecourse or list name in your subject line without being boring and, in fact, if
you do it correctly, it can certainly increase the number of subscribers who actually open
your email and read on.
When I say “create a brand”, I mean create some 1-2 word tagline that is included in
every mailing you send to your list to identify the message as being from YOU.
If you offer valuable content and recommendations to your list members, then they will
learn to LOOK for your messages by looking for your “brand.”
I know this: When I receive anything that reads “Talkbiz,” I know it’s from Paul Myers
and I immediately read it because I know it’s valuable. Paul’s been doing it for as long
as I can remember.
And I’ve been reading his “ramblings” for as long as I can remember.
The “brand” gets my attention, even though I receive about 800-1000 email messages
per day.
Enough said.
That’s important to mention here: your “brainstorming counts firesale review” must be equated in the mind of your
subscribers with “value.”
The reason Paul Myers’ mailings get my attention (and the attention of countless others)
is because I equate “Talkbiz” with “value.”
---------- [ Sidebar ] ----------I don’t recommend many lists, but one that I think every marketer should join is Talkbiz
News. Paul is one of the sharpest marketers I know and I have learned more from him
than I could write in 10 books.
Click Here to visit his brainstorming counts firesale review for more details on his free newsletter. Nope, I don’t get a
commission for sending you there … but, I do get to say “thanks” to Paul for all he’s
done for me and Internet marketing.
---------- [ Sidebar ] ----------It won’t help you to use email brands if your subscribers don’t recognize the importance
of reading your specific messages.
Details:
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