SOCIAL STORES REVIEW – DISCOUNT AND HUGE BONUSES
Official site: https://goo.gl/LDhKv1
And that is, “Use personalization differently.” There was a time that using someone’s name in an email subject line was a sure shot for getting their social stores review.
After all, it wasn’t a common practice and seeing one’s
name certainly does grab our interest. But, in many markets – especially highly competitive ones like “internet marketing”, the use of personalization in the subject line is so common that it no longer has the punch and power that it once had.
Does that mean you shouldn’t personalize? No, of course not. But, it does mean that you shouldn’t personalize just for the sake of personalizing.
Personalization is supposed to be “personal”, right? Sadly, it usually isn’t. It’s sent out to five gazillion people on a list without any real regard for the INDIVIDUALS on that list.
I mean, how personal is “Frank, issue #412 of Bob’s Ezine”. Sure, you used my name,
but was there any element of being personal in there? Not even a glimmer. Yes, I do recommend you use personalization, but I encourage you to use it wisely. Here are some good examples of personalization that are unique and distinctly different than the standard, “Hey Frank, here’s an email to open”. Let me give you six of them...
1. The Possessive Personalization. The first one that I want to mention is what I call the
“Possessive Personalization”.
The idea is give the subscriber OWNERSHIP of whatever you are sharing in the social stores review .
After all, it wasn’t a common practice and seeing one’s
name certainly does grab our interest. But, in many markets – especially highly competitive ones like “internet marketing”, the use of personalization in the subject line is so common that it no longer has the punch and power that it once had.
Does that mean you shouldn’t personalize? No, of course not. But, it does mean that you shouldn’t personalize just for the sake of personalizing.
Personalization is supposed to be “personal”, right? Sadly, it usually isn’t. It’s sent out to five gazillion people on a list without any real regard for the INDIVIDUALS on that list.
I mean, how personal is “Frank, issue #412 of Bob’s Ezine”. Sure, you used my name,
but was there any element of being personal in there? Not even a glimmer. Yes, I do recommend you use personalization, but I encourage you to use it wisely. Here are some good examples of personalization that are unique and distinctly different than the standard, “Hey Frank, here’s an email to open”. Let me give you six of them...
1. The Possessive Personalization. The first one that I want to mention is what I call the
“Possessive Personalization”.
The idea is give the subscriber OWNERSHIP of whatever you are sharing in the social stores review .
Some examples include:
* Fred’s secret to losing weight fast
* Sally’s new migraine relief
* Tracy’s 2 for 1 cruise discount
See how this works? You’re giving ownership for whatever benefit your email message
promises to deliver to the individual subscriber who is reading it.
The possessive form of their name. What a great way to personalize your subject lines in
a unique, out of the ordinary way, that both gives ownership of the benefit to your
subscriber AND allows you to involve the reader in your email message before they
actually begin reading it.
2. The News Personalization. Number 2 is the “News Personalization”. What you’d want to do with this type of personalization is use your subject line as if it were a breaking news story. Some examples might include...
* Fred’s secret to losing weight fast
* Sally’s new migraine relief
* Tracy’s 2 for 1 cruise discount
See how this works? You’re giving ownership for whatever benefit your email message
promises to deliver to the individual subscriber who is reading it.
The possessive form of their name. What a great way to personalize your subject lines in
a unique, out of the ordinary way, that both gives ownership of the benefit to your
subscriber AND allows you to involve the reader in your email message before they
actually begin reading it.
2. The News Personalization. Number 2 is the “News Personalization”. What you’d want to do with this type of personalization is use your subject line as if it were a breaking news story. Some examples might include...
* Fred avoids the #1 affiliate mistake...
* Sally finds long-lost classmate
* Tracy finally stops back pain forever
This subject line sounds more like breaking news with your subscriber in the news story
rather than yet another promotional mailing. Again, it’s different. It conveys the
message you want, but it a way that separates yourself from other publishers.
3. The Intimate Personalization. The third type of personalization that you will want to
experiment with is what I call the “Intimate Personalization”.
The idea here is to have an air of “one-on-one” to it, as if it were intended for one
person, rather than to an entire list...
How about some examples?
* Patti ... Ryan here – 2 questions
* Patti ... a quick heads up
* Patti ... got an idea to run past you
While you always want to craft your subject line with one person in mind – a single
recipient on the other end of your email – there are occasions when you want to use a
more intimate approach which appears more “one-on-one” than it does some mass
broadcast.
And, if you can continue that intimate, one-on-one feel inside the email itself, you’ll get a
great result from your mailings.
4. The Reverse Personalization. Next up we have the “reverse personalization”. That is,
instead of using the SUBSCRIBER name in the subject line, you use YOUR name in the
subject line.
Here are some examples…
* XYZ here with a quick question
* XYZ wants you to join his inner circle
* XYZ is trying to reach you
Despite the fact that he’s used his name in each of these examples, do you see that the
focus is not on “XYZ” but rather on the subscriber?
”XYZ here with a quick question” – it’s not about him, it’s about a question for the
SUBSCRIBER.
* Sally finds long-lost classmate
* Tracy finally stops back pain forever
This subject line sounds more like breaking news with your subscriber in the news story
rather than yet another promotional mailing. Again, it’s different. It conveys the
message you want, but it a way that separates yourself from other publishers.
3. The Intimate Personalization. The third type of personalization that you will want to
experiment with is what I call the “Intimate Personalization”.
The idea here is to have an air of “one-on-one” to it, as if it were intended for one
person, rather than to an entire list...
How about some examples?
* Patti ... Ryan here – 2 questions
* Patti ... a quick heads up
* Patti ... got an idea to run past you
While you always want to craft your subject line with one person in mind – a single
recipient on the other end of your email – there are occasions when you want to use a
more intimate approach which appears more “one-on-one” than it does some mass
broadcast.
And, if you can continue that intimate, one-on-one feel inside the email itself, you’ll get a
great result from your mailings.
4. The Reverse Personalization. Next up we have the “reverse personalization”. That is,
instead of using the SUBSCRIBER name in the subject line, you use YOUR name in the
subject line.
Here are some examples…
* XYZ here with a quick question
* XYZ wants you to join his inner circle
* XYZ is trying to reach you
Despite the fact that he’s used his name in each of these examples, do you see that the
focus is not on “XYZ” but rather on the subscriber?
”XYZ here with a quick question” – it’s not about him, it’s about a question for the
SUBSCRIBER.
“XYZ wants you to join his inner circle” –is about the SUBSCRIBER being asked to do
something.
“XYZ is trying to reach you” – is about reaching the SUBSCRIBER.
Certainly including your name in the subject line – especially if you are well known to
your subscribers – can be a powerful way to grab the attention ... IF you don’t lose sight
of the fact that the FOCUS needs to be on your subscriber and not on you.
Your name draws the attention TO the email, but the emphasis on your subscriber is what
draws them in TO READ your email.
5. The Delayed Personalization. Number five – we have the “Delayed Personalization”.
The idea here is to include the subscriber’s name in the middle or end of the subject line
instead of the beginning.
Some examples include:
* 2 free passes for you, Lucy
* The information Paul requested
* Username and password for: Nicole White
* Sorry, Ryan – I gotta disagree
Now, I do want to mention if you’re going to use the subscriber’s name at the end of your
subject line, then keep it short. You don’t want to cut off their name by having a long
subject line.
But, again, you’re using their name, but it’s in a slightly different position, making it
stand out from the mass majority of others who have the standard “Joe, here’s blah,
blah, blah”.
6. The Partnership Personalization. The final type of personalization that I want to
mention that you can use in your subject line is the “Partnership Personalization”.
What you’d do with this type is to merge both your first social stores review and the subscriber’s first
something.
“XYZ is trying to reach you” – is about reaching the SUBSCRIBER.
Certainly including your name in the subject line – especially if you are well known to
your subscribers – can be a powerful way to grab the attention ... IF you don’t lose sight
of the fact that the FOCUS needs to be on your subscriber and not on you.
Your name draws the attention TO the email, but the emphasis on your subscriber is what
draws them in TO READ your email.
5. The Delayed Personalization. Number five – we have the “Delayed Personalization”.
The idea here is to include the subscriber’s name in the middle or end of the subject line
instead of the beginning.
Some examples include:
* 2 free passes for you, Lucy
* The information Paul requested
* Username and password for: Nicole White
* Sorry, Ryan – I gotta disagree
Now, I do want to mention if you’re going to use the subscriber’s name at the end of your
subject line, then keep it short. You don’t want to cut off their name by having a long
subject line.
But, again, you’re using their name, but it’s in a slightly different position, making it
stand out from the mass majority of others who have the standard “Joe, here’s blah,
blah, blah”.
6. The Partnership Personalization. The final type of personalization that I want to
mention that you can use in your subject line is the “Partnership Personalization”.
What you’d do with this type is to merge both your first social stores review and the subscriber’s first
name into the subject line.
Examples:
* Jimmy and Joe write an ebook together
* Jimmy and Joe have lunch at the Big Seminar
* Jimmy answers Joes travel questions
* Jimmy trains Joe to write subject lines
Again, the idea is to create a sort of partnership effect in the subject line. This is a
GREAT subject line for a coaching offer or a survey offer or for some kind of incentive
offer.
Examples:
* Jimmy and Joe write an ebook together
* Jimmy and Joe have lunch at the Big Seminar
* Jimmy answers Joes travel questions
* Jimmy trains Joe to write subject lines
Again, the idea is to create a sort of partnership effect in the subject line. This is a
GREAT subject line for a coaching offer or a survey offer or for some kind of incentive
offer.
So, there you have six unique ways to make personalization pay off for you. All of these make YOU different than most of your competition. You always want to look for an edge over others, some way to stand out from others. Take what works and change it to make it better. Use personalization … but use it differently.
Details:
Details:
tag: buy social stores, get social stores, purchase social stores, social store, social store review, social stores, social stores bonus, social stores bonuses, social stores by gee sanghera review, social stores demo, social stores features, social stores honest review, social stores jvzoo review, social stores review, social stores review and bonus, social stores review bonus, social stores reviews, social stores upsell, social stores with bonus, social stores works
No comments:
Post a Comment