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It’s
not just important to understand where your vidbuilderfx review is, but it’s also
beneficial for you to learn who is in the space already serving them, too. By
identifying existing authorities that your target audience already trusts, you
can collect massive insight as to how your audience behaves, what they respond
to, and what they ignore. In other words, you can see what works and what
doesn’t.
You’ll
be able to follow these top players in the space, learn how they interact and
engage with their audience (and each other), and begin to determine precisely
who you should foster a relationship with down the road, and figure out what
you can do to separate yourself from the collective whole. When I began
following the top players in the Internet marketing space, for example, I
subscribed to as many newsletters as I could.
There
were about 30 of them and every day I would receive multiple emails from this
assembly of influencers. After a few weeks I had hundreds of emails and I began
to notice some interesting and useful patterns. For one, I could see that each
of them was extremely well versed when it came to copywriting.
They
paid careful attention to the words they chose to use to describe the vidbuilderfx review they were offering to me. Additionally, I started to pinpoint groups within the
top tier of influencers in the space who would often send emails out at the
same time about the same product or promotion. I started to notice who was
friends with whom, and eventually I discovered the inner circles simply by
paying attention.
This
taught me the importance of building key relationships and how JV (joint
venture) partnerships worked within the space. All of that was very useful to
me, but the most useful education I learned from following the top influencers in
the space was what NOT to do. I saw what everyone else was doing, and I
purposefully brought something different to the space.
I
learned, for example, that almost every email sent out by these influencers did
not include my name in it. They all started with “Hey friend” or just went
right into the content of the email. And the content within those emails were
mainly pitches for products and services, and there was little to no value
given before the pitch.
There
was no attempt to interact with me or learn more about my needs and wants.
Consequently, when I built my own email list, I made a clear effort to separate
myself from this group. I always make sure to collect people’s names so that I
can address each person by their first name, and I consciously made the
decision to not sell directly on my email list. I wouldn’t recommend that for
everyone, but the “do the opposite of everyone else” strategy is a powerful
one.
I
still continue to get emails from people today letting me know how much of a
breath of fresh air my emails are in the space of Internet marketing and
entrepreneurship. That’s what you want to be—a breath of fresh air to your
audience. As you move forward into this next exercise, try to think about how
you can be a breath of fresh air.
What
do you need to bring to the lot in order to give oxygen and life back to your
audience, which may be tired of the same old stuff or looking for that missing
puzzle piece? Let’s begin to construct a list of influencers in our space. As
you discover who they are, write down their name, website address, and add any
special notes in the People sheet in your master spreadsheet.
You
may know a number of influencers in your space already, and if so, add them to
the list. To help you find more, here are three different methods for locating
them. TOP SOCIAL MEDIA PROFILES Quite appropriately, social media platforms
become an easy target for us to dig deep into to discover who the influencers
are within a given space.
Not
only that, with influencers usually come followers, and so there’s a lot we can
eventually learn about the market in which you’re about to position yourself.
Let’s start with Twitter. Twitter is a fantastic resource, not just for seeing
what your favorite celebrities are up to, but also for finding top influencers
in your niche.
The number
of followers a person or vidbuilderfx review has is a relatively decent indication of their
authority in a space, because people typically choose to follow accounts they find
interesting and useful. It’s not a perfect barometer, however, because some of
the numbers could be skewed as many accounts go inactive, and some people even
go as far as to purchase followers in order to increase their perceived
authority, which is lame.
In
general, however, the number followers a person has is a good indication of
their standing within their niche. Beyond that, Twitter is the social media
channel I’d recommended above all others to start with when you begin building
your brand because it’s relatively much faster to build a following on than any
other platform. It’s also a great medium for starting relationships with
influencers.
Whether
you already have a Twitter account or not, you can still continue forward with
this part of your research. To find the top Twitter profiles in your niche,
we’re going to start on Twitter’s advanced search function, which you can find
at https://twitter.com/searchadvanced. On this page, you’ll notice a number of
different fields to hone in on any kind of search you wish.
You’re
welcome to play around with this and narrow down your search results, but the
only text fields we’ll be worrying about to start are the “All of these words”
field, and the “From this date” field. In the “all of these words” text field,
simply type in the primary keyword that you’ve been using for your other
searches related to your niche.
You
can run as many searches as you’d like with other keywords later. In the “from
this date” text field, select a date range that spans the previous two months
only. This ensures that any accounts we come up with are active. The results
page can be a little overwhelming, but also extremely interesting, especially
with the images that you might find on the page.
Before
you get sucked into a wormhole and lose your place, click on the “More options”
tab at the top, and select “Top Accounts.” This will give you a list of the top
accounts that have been sharing updates (tweeting) about that particular topic.
Twitter has built an algorithm to rank these results in your favor, likely
taking into account not just the number of followers, but other things like how
active their followers are, too.
Before
you begin to save these profiles in your spreadsheet (collecting both the name
of the account or person and the web address to their website, if they have
one. If not, simply add a link to their Twitter profile), click through to each
of the profiles to make sure they align with your target audience. Although
Twitter’s search algorithm is advanced, it’s not always perfect.
Just
make sure the profiles and their recent updates look legitimate, and then enter
those accounts into your database. I’d shoot for collecting at least 20 from
Twitter, but if there are more that seem to be influencer material, by all
means, add those to your database, too. In the fly fishing niche, for example,
we can see that the top ranking Twitter profile is called Orvis News, with the
username @OrvisFlyFishing.
Clicking
through, we see they have 36.7k followers—yep, this is exactly the type of
profile to include on our spreadsheet. With that said, not all influential
profiles have to have tens of thousands of followers. Accounts with a small
number of followers can still be incredibly useful. Twitter ranks accounts by
the amount of activity happening on the page, not just on the size of one’s
following.
If
an account with relatively fewer followers shows up within the top few rows of your
search results page and looks legitimate, enter it into your spreadsheet. These
“smaller” accounts could actually prove to be more useful for you. It will
likely be much easier to reach out and build a relationship with the person
behind the handle.
OTHER
SOCIAL MEDIA PLATFORMS There are a number of other social media platforms where
you can search for influencers. I’m not going to spend time going through the
details of how to search through each of them, but they follow a similar path
to what we did on Twitter. Some of these social media channels are better for
certain niches than others, so I recommend you explore around and collect names
of influencers within each of these platforms who seem to have collected a
large, active following: Facebook Instagram LinkedIn Periscope Beyond social
media, there are two more giant search engines that you can use to find
influencers. The first one is obvious, and that’s YouTube.
YouTube
is, for some influencers, their primary medium for building a business and
connecting with their audience, so search around using various keywords related
to your niche and find those with large numbers of subscribers, and make sure
to add them onto your spreadsheet. The other much less obvious search engine happens
to be my favorite: iTunes.
ITUNES
When we think of iTunes we don’t normally think of it as a search engine, but
that’s in fact what it is. It’s a directory of music, videos, books, apps and
podcasts that have not only revolutionized how people consume and manage their
media, but it has also become a way to understand where (and to whom) we should
be paying attention.
In
particular, podcasts have been incredible for on-the-go entertainment and
education, and because anyone can create a podcast and there’s no barrier to
entry in terms of who can and cannot publish a show, we get a transparent look
at who has influence in the space we’re researching. Furthermore, certain
podcasts have huge audiences that cannot be found in other forms of media on
the web; so finishing off our gold panning expedition in the iTunes river can
yield some extremely unique nuggets of information. There are two ways that we
can search through iTunes to determine who may have some influence: 1.
Looking
at the top ranked and rated podcasts related to your niche. 2. Finding who has
been interviewed on shows related to your niche. To get a quick understanding
of the top podcasts in iTunes, open up the iTunes Application on your computer.
You could use your mobile device to conduct this same research, however using
the desktop platform opens up other functionality that will come in handy
during this research. Tip: If you don’t have access to iTunes, you could also
search through the Stitcher app on your mobile device.
Stitcher
is another top podcasting directory with search functionality only available on
mobile, for more or less similar results. In the search field within iTunes,
type in your target keyword and hit enter. Under “Podcasts” (not “Podcast
Episodes”), click on “See All”:
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