Video ads traffic – The software that drives me to success
Official
site: https://goo.gl/FCBfSI
In order to get the most out of your press releases,you should always keep these
points in your mind:
1)Clearly Identify Your Audience:
Before writing your copy,make sure that you have clearly selected your video ads traffic review .I have discussed it’s how to in the “niche research” part and you can apply the same techniques here(irrespective of what you are going to promote via that release.It may be your own product,an affiliate info product,a CPA offer or even a physical product).
You would also need to define if you want to create it for broad or a
specific,narrow audience.
2)Clearly Define Your Goal:
This is crucial.Before you write a single word,you should be clear about what you
want out of that release. Do you want to generate more leads or you directly aim
for more sales? Are you submitting it for SEO purpose or your sole aim is to
increase your brand awareness?
If your sole aim is to generate leads,you would like to write a brief ,succinct copy
that emphasizes the benefits of your freebie.You would surely like to use strong
headline and eye-catching bulleted benefits here.You can not and should not aim
for SEO in this case.
Are you writing the press release for generating more sales?
If your immediate aim is to generate upfront sales,you would like to create a press
copy more or less like a complete sales letter.Start it by stating a big
problem,provide momentum by numbering it’s harmful effects,then provide a
solution,count the benefits of your product ,create urgency/scarcity by telling that
you are going to sell a very limited number of copies or going to increase the price
after a certain no. of copies are sold,in the end induce the fear factor by telling how
much they are going to suffer and lose by not purchasing your fabulous product
which is so underpriced.
Please note that this kind of press release is not going to make you very popular or
increase your brand value or increase the search ranking of your site,but you
certainly expect to get an increase in the no. of sales.If you want to do this in a better way,use a pop-up squeeze page ,collect the
leads,create a 5-7 day follow up sequence and get more sales out of the same
efforts.
If your sole aim is to increase the search ranking of your site,your style should be
that of the article writer who is trying to provide as much value to his readers as
possible,at the same time maintaining appropriate keyword density.You would also
like to focus your copy around one keyword.
……and if your main purpose is to increase your brand value,you would like to
write your copy from a neutral journalist point of view who is trying to glorify
your video ads traffic review by illustrating it’s plus points and benefits.
3)Be Brief:
Whenever you create a press release,try to keep it as succinct and compact as
possible.People prefer short ,value packed content over lengthy,directionless
articles.
If you are writing for lead generation or branding purpose,you should follow the
dictum “helpful but incomplete”.If you provide all the information in the press
copy itself,nobody will be clicking on your link and visiting your website.
While I would recommend to provide as much information as possible if your aim
is to generate outright sales or to increase the search rankings,In all other cases you
should abide by the dictum “helpful but incomplete”.
4)Use Facts As Much As Possible:
It is said “Action Speaks Louder Than Words”.Though you can not include live
proofs in a press release,you can certainly generate almost the same effect by
backing up your claims with solid facts and statistics.
Quotations of proper facts and figures will establish you as an expert in that field
and it will help you tremendously in your cause of winning over the people.
5)Make Full Use Of The Opportunities:Several times during the year,the market is abuzz with a particular news or event.It
seems like everyone is trying to get a piece of that news before others.These
occasions present you the perfect opportunity to encash on the buzz generated by
other people.
Example:Every time a big product launch happens in IM,tens of thousands of
people start searching about that product.You can benefit from this frenzy by
creating a similar product on the same topic.Just remember to price your product
lower and create an attractive sales copy.
The same is true in all the information niches,CPA and physical products.
A properly targeted press release may bring you thousands of visitors and do
wonders to your search engine rankings.
Keeping the great potential in mind,I would advise you to write your press releases
with utmost care.If you feel that you don’t have sufficient knowledge of your
niche,you can order a custom press release created and submitted for you.
There are several professional press release services who will create high impact
press releases and even submit them to various press distribution sites.Some of
these areIf you do want to write your press release yourself,here are a few
points to remember:
1)Use A Catchy Headline:
Having a winning headline is like having 30% battle won.An attractive headline is
the first step towards converting a visitor into customer.
In the article marketing section,I have discussed how to create a “winning”
headline.Refer that section to learn more.
One more thing,if you are writing your press copy purely for SEO purpose,you
sould include your main keyword in the headline at least once.If your sole purpose
is that of enhancing your brand reputation ,you would like to include the name of
your product/company in the title itself.
After writing the headline you would have to include some basic information like
the “date of release”, original city ,state/province and country etc.
2)State A Big Problem In The Introduction:
After creating a headline and completing other formalities,you’ll be proceeding to
write your copy.As I have said before,press releases in their essence are very much
like articles.To generate the desired effect,you should start by stating a pressing
problem.By stating a problem that is affecting millions of people,you’ll be
instantly able to connect with your prospects.
3)Include Helpful Information In The Body:
The body section is where you get the chance to turn your prospects into firm
belivers in your product/service/brand/company and motivate them to make a
purchase.
Here I would like to point out one thing: keep the body portion brief.Most of the
surfers just like to skim through the content,they won’t go into details.So make
sure that you include bullet points and highlight the plus points and benefits of
your product/service.
However,you should not provide all the information here.Keep the section “Full Of
Value But Incomplete”.So That the prospects click on your link and visit your site .4)BoilerPlate:
This part is same as the “Reference” section in any article directory.Start with your
brief introduction,state your expertise in that niche,include a brief description of
your product and then a link to your site.
5)Provide Your Contact Information:
This is where you would be including your name,e-mail,phone no.,physical
address(if you want),Skype/AIM and Facebook/Twitter information.
You may be wondering about the need of providing all this information?
There will be several website and ezine owners who would like to get more
information on that topic,in order to publish it in their site/magazine/ezine.
As I have already said that some of these ezines have thousands of subscribers and
link in their newsletter can get you hundreds of targeted visitors for free.So it is
only wise to help them if they need any further information.
Also,some of your potential customers may like to get information about your
product before buying it.Without any contact information they may even abandon
the thought of purchasing it.
Once the writing work is over,you would like to correct the format,layout and
spelling mistakes.
Keeping with the press release standards,you should one inch on either side of the
body.As far as the length is concerned,I would advise you to keep it under two
pages.
In the end,you should check the copy for grammar and spelling mistakes.Once
satisfied,submit it to the press release distribution services.
Below I am providing links to the most popular press release distribution
services.Some of these sites have page ranks more than 5,which will certainly help
you in increasing your search rankings.Besides the above mentioned services,There are a few paid services like
http://PRleads.com
That will connect you with reporters and writers in major daily papers like New
York Times, Washington Post and the Wall Street Journal.Just imagine having
your content published in one such paper ! It can bring you thousands of targeted
visitors.
xvi)The Safelist List Machine:
How many times have you seen the IM saying “Money Is In The List”? ask any
successful marketer and he’ll tell you that the powerful asset that you can own on
internet is a “mailing list of targeted prospects”.
No other advertising method can match the effectiveness of e-mail marketing,and
you’ll always need a list if you want to make consistent income on the interneteither as an affiliate marketer or as a product owner.
Safelists enable you to have a list without owning a video ads traffic review .These lists essentially work on a “MLM” model,the people who joins after you are placed in your downline ,the people who are placed in your upline sends of messages that contains links,you earn credits by opening these e-mails and clicking on the links within,then you can use those credits to send promotions to your downline.
One thing I would like to warn you here- never spam these lists,because simply
that will not work.Most of the newbies make the mistake of sending e-mails that
are right away promotions and fail to see any positive returns.
If you want to harness the power of these lists,create(or get) a valuable product and
offer that product to your prospects for free,get the prospects on your own list,keep
providing as much as you can ,and you’ll reap the rewards on the long run.
It’s advised to create two new e-mails,just for receiving e-mails from your upline
and the admins,because you’ll be getting a lot of them.Also,separate e-mails will
help you in keeping your personal e-mail clean and you’ll be in better position to
keep the things organized.
points in your mind:
1)Clearly Identify Your Audience:
Before writing your copy,make sure that you have clearly selected your video ads traffic review .I have discussed it’s how to in the “niche research” part and you can apply the same techniques here(irrespective of what you are going to promote via that release.It may be your own product,an affiliate info product,a CPA offer or even a physical product).
You would also need to define if you want to create it for broad or a
specific,narrow audience.
2)Clearly Define Your Goal:
This is crucial.Before you write a single word,you should be clear about what you
want out of that release. Do you want to generate more leads or you directly aim
for more sales? Are you submitting it for SEO purpose or your sole aim is to
increase your brand awareness?
If your sole aim is to generate leads,you would like to write a brief ,succinct copy
that emphasizes the benefits of your freebie.You would surely like to use strong
headline and eye-catching bulleted benefits here.You can not and should not aim
for SEO in this case.
Are you writing the press release for generating more sales?
If your immediate aim is to generate upfront sales,you would like to create a press
copy more or less like a complete sales letter.Start it by stating a big
problem,provide momentum by numbering it’s harmful effects,then provide a
solution,count the benefits of your product ,create urgency/scarcity by telling that
you are going to sell a very limited number of copies or going to increase the price
after a certain no. of copies are sold,in the end induce the fear factor by telling how
much they are going to suffer and lose by not purchasing your fabulous product
which is so underpriced.
Please note that this kind of press release is not going to make you very popular or
increase your brand value or increase the search ranking of your site,but you
certainly expect to get an increase in the no. of sales.If you want to do this in a better way,use a pop-up squeeze page ,collect the
leads,create a 5-7 day follow up sequence and get more sales out of the same
efforts.
If your sole aim is to increase the search ranking of your site,your style should be
that of the article writer who is trying to provide as much value to his readers as
possible,at the same time maintaining appropriate keyword density.You would also
like to focus your copy around one keyword.
……and if your main purpose is to increase your brand value,you would like to
write your copy from a neutral journalist point of view who is trying to glorify
your video ads traffic review by illustrating it’s plus points and benefits.
3)Be Brief:
Whenever you create a press release,try to keep it as succinct and compact as
possible.People prefer short ,value packed content over lengthy,directionless
articles.
If you are writing for lead generation or branding purpose,you should follow the
dictum “helpful but incomplete”.If you provide all the information in the press
copy itself,nobody will be clicking on your link and visiting your website.
While I would recommend to provide as much information as possible if your aim
is to generate outright sales or to increase the search rankings,In all other cases you
should abide by the dictum “helpful but incomplete”.
4)Use Facts As Much As Possible:
It is said “Action Speaks Louder Than Words”.Though you can not include live
proofs in a press release,you can certainly generate almost the same effect by
backing up your claims with solid facts and statistics.
Quotations of proper facts and figures will establish you as an expert in that field
and it will help you tremendously in your cause of winning over the people.
5)Make Full Use Of The Opportunities:Several times during the year,the market is abuzz with a particular news or event.It
seems like everyone is trying to get a piece of that news before others.These
occasions present you the perfect opportunity to encash on the buzz generated by
other people.
Example:Every time a big product launch happens in IM,tens of thousands of
people start searching about that product.You can benefit from this frenzy by
creating a similar product on the same topic.Just remember to price your product
lower and create an attractive sales copy.
The same is true in all the information niches,CPA and physical products.
A properly targeted press release may bring you thousands of visitors and do
wonders to your search engine rankings.
Keeping the great potential in mind,I would advise you to write your press releases
with utmost care.If you feel that you don’t have sufficient knowledge of your
niche,you can order a custom press release created and submitted for you.
There are several professional press release services who will create high impact
press releases and even submit them to various press distribution sites.Some of
these areIf you do want to write your press release yourself,here are a few
points to remember:
1)Use A Catchy Headline:
Having a winning headline is like having 30% battle won.An attractive headline is
the first step towards converting a visitor into customer.
In the article marketing section,I have discussed how to create a “winning”
headline.Refer that section to learn more.
One more thing,if you are writing your press copy purely for SEO purpose,you
sould include your main keyword in the headline at least once.If your sole purpose
is that of enhancing your brand reputation ,you would like to include the name of
your product/company in the title itself.
After writing the headline you would have to include some basic information like
the “date of release”, original city ,state/province and country etc.
2)State A Big Problem In The Introduction:
After creating a headline and completing other formalities,you’ll be proceeding to
write your copy.As I have said before,press releases in their essence are very much
like articles.To generate the desired effect,you should start by stating a pressing
problem.By stating a problem that is affecting millions of people,you’ll be
instantly able to connect with your prospects.
3)Include Helpful Information In The Body:
The body section is where you get the chance to turn your prospects into firm
belivers in your product/service/brand/company and motivate them to make a
purchase.
Here I would like to point out one thing: keep the body portion brief.Most of the
surfers just like to skim through the content,they won’t go into details.So make
sure that you include bullet points and highlight the plus points and benefits of
your product/service.
However,you should not provide all the information here.Keep the section “Full Of
Value But Incomplete”.So That the prospects click on your link and visit your site .4)BoilerPlate:
This part is same as the “Reference” section in any article directory.Start with your
brief introduction,state your expertise in that niche,include a brief description of
your product and then a link to your site.
5)Provide Your Contact Information:
This is where you would be including your name,e-mail,phone no.,physical
address(if you want),Skype/AIM and Facebook/Twitter information.
You may be wondering about the need of providing all this information?
There will be several website and ezine owners who would like to get more
information on that topic,in order to publish it in their site/magazine/ezine.
As I have already said that some of these ezines have thousands of subscribers and
link in their newsletter can get you hundreds of targeted visitors for free.So it is
only wise to help them if they need any further information.
Also,some of your potential customers may like to get information about your
product before buying it.Without any contact information they may even abandon
the thought of purchasing it.
Once the writing work is over,you would like to correct the format,layout and
spelling mistakes.
Keeping with the press release standards,you should one inch on either side of the
body.As far as the length is concerned,I would advise you to keep it under two
pages.
In the end,you should check the copy for grammar and spelling mistakes.Once
satisfied,submit it to the press release distribution services.
Below I am providing links to the most popular press release distribution
services.Some of these sites have page ranks more than 5,which will certainly help
you in increasing your search rankings.Besides the above mentioned services,There are a few paid services like
http://PRleads.com
That will connect you with reporters and writers in major daily papers like New
York Times, Washington Post and the Wall Street Journal.Just imagine having
your content published in one such paper ! It can bring you thousands of targeted
visitors.
xvi)The Safelist List Machine:
How many times have you seen the IM saying “Money Is In The List”? ask any
successful marketer and he’ll tell you that the powerful asset that you can own on
internet is a “mailing list of targeted prospects”.
No other advertising method can match the effectiveness of e-mail marketing,and
you’ll always need a list if you want to make consistent income on the interneteither as an affiliate marketer or as a product owner.
Safelists enable you to have a list without owning a video ads traffic review .These lists essentially work on a “MLM” model,the people who joins after you are placed in your downline ,the people who are placed in your upline sends of messages that contains links,you earn credits by opening these e-mails and clicking on the links within,then you can use those credits to send promotions to your downline.
One thing I would like to warn you here- never spam these lists,because simply
that will not work.Most of the newbies make the mistake of sending e-mails that
are right away promotions and fail to see any positive returns.
If you want to harness the power of these lists,create(or get) a valuable product and
offer that product to your prospects for free,get the prospects on your own list,keep
providing as much as you can ,and you’ll reap the rewards on the long run.
It’s advised to create two new e-mails,just for receiving e-mails from your upline
and the admins,because you’ll be getting a lot of them.Also,separate e-mails will
help you in keeping your personal e-mail clean and you’ll be in better position to
keep the things organized.
Details:
https://www.slideshare.net/glenn1305/video-advertisingtrafficreviewisthemethodthatdrivesmetosuccess2
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