Thứ Sáu, 25 tháng 11, 2016


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You’ve got a problem. You want people to visit your wp video profits review; that’s thepurpose, after all — to bring people to your site to buy your product, or find out about your service, or hear about the cause you support, or for whatever other purpose you’ve built the site. So you’ve decided you need to get traffic from the search engines — not an unreasonable conclusion, as you find out in this chapter. But there are so many search engines! You have the obvious ones — Google, AOL, Yahoo!, and Bing (formerly MSN) — but you’ve probably also heard of others: HotBot, Dogpile,, Netscape, and EarthLink. There’s also Lycos, InfoSpace,, WebCrawler, and many more. To top it all off, you’ve seen advertising asserting that for only $49.95 (or $19.95, or $99.95, or whatever sum seems to make sense to the advertiser), you, too, can have your wp video profits review listed in hundreds, nay, thousands of search engines. You may have even used some of these services, only to discover that the flood of traffic you were promised turns up missing. Well, I’ve got some good news. You can forget almost all the names I just listed — well, at least you can after you read this chapter. The point of this chapter is to take a complicated landscape of thousands of search sites and whittle it down into the small group of search systems that really matter. (Search sites? Search systems? Don’t worry; I explain the distinction in
a moment.) If you really want to, you can jump to the “Where Do People Search?” section (near the end of the chapter) to see the list of search systems you need to
The term search engine has become the predominant term for search system or search site, but before reading any further, you need to understand the different types of search, um, thingies that you’re going to run across. Although out on the Interwebs you will hear the term search engine a lot, perhaps almost exclusively, I like to sometimes use the term search site. Why? Because there are many search sites that either don’t use search engines (they have directories instead, as I explain below) or get their search results from somewhere else.
Take, for instance, ( One might be forgiven for thinking that is a search engine; after all, it has a big search box right at the top, and if you enter a phrase and press Enter, or click
a colored SEARCH button, you get search results. However, 
wp video profits review doesn’t own a search engine, despite the fact that you can search at the AOL site. (Indeed, many people do search at AOL, around 200 million times a month). Rather, AOL gets its search results from the Google search engine. Hence my desire to differentiate between search sites (places
where you can search) and search engines (the systems that actually do all the work). It’s an important distinction, as this chapter explains later.
Search sites, indexes, & engines
Let me quickly give you a few simple definitions:
Search Site: A Web site where you can search for information
on the Web.
Search Engine: A system that collects pages from the Web, saves them
in a massive database, indexes the information, and provides a mechanism for people to search through the data.
Search Index: The index containing all the information that the engine
collected and searches.
Search Directory: A system that contains some basic information about
Web sites, rather than about collected and indexed Web pages.
Large search-index companies own thousands of computers that use software known as spiders, searchbots, or robots (or just plain bots) to grab Web
pages and read the information stored in them. These systems use complex
algorithms — calculations based on complicated formulae — to index that
information and rank it in search results when people search. Google, shown
in Figure 1-1, is the world’s most popular search site.
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