Thứ Ba, 29 tháng 11, 2016


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However, many of these features (and the other useful features on Amazon product pages) were added without SEO in mind. Amazon added most of these things to make the prospectrr review useful — SEO was an afterthought. Reviews, for instance, certainly do add keywords to the page, but they also help buyers make a decision (and can dramatically increase conversion rates — that is, converting shoppers to buyers). So creating a useful site often serves two urposes: It generates traffic through non–search engine channels, and it helps your site rank well in search engines. Consider this: The more useful your site is, the greater the chance of success. The more useful or interesting your site, the more people will talk and blog about it, the more they are likely to link to it from social-networking sites (see Chapter 19), the more likely journalists are to write about it, the more likely it is to be mentioned on radio or TV, the more people will link to it from
their Web sites, and so on. Search engine marketing and non–search engine marketing are both important because both forms of Web site promotion can lead to more links pointing to, and more traffic arriving at, your site.And, as you find out in Chapter 16, links to your site are critical to search engine success. With all these byproducts of having a useful Web site in mind, this chapter focuses on the basics about what you need to do to create a successful Web site.
Here’s a simple rule to success on the Web: Make your site useful and then tell people about it. That’s not so complicated, really. Figure out how your site can be useful and then find as many ways as possible to let people know about it. You’ll
use search engines, of course, but you should be using other methods, too. Remember, search engines are not the only way to get people to your site. In fact, many Web sites have succeeded without using search engines as their primary method of attracting visitors.
Many successful companies have done little or nothing to promote themselves through search engines, yet they still turn up at the top when you search for their products or services. Why? Because their other promotions have helped
push them higher in the search engines by creating thousands (even tens or hundreds of thousands) of links to them around the Internet.
The evolving, incorrect “secret”
Over the last couple of decades, a number of popular ideas about what makes a successful 
prospectrr review have been bandied around, and all are wrong to some degree. Here are some of those dated secrets to successful
Web sites:
Links: When the Web began booming in 1994, it was all about links. You would hear in the press that the secret to a successful Web site was linking to other sites.
Cool: Then people started saying that the secret of success was to make your site cool. Cool sites were more entertaining and more likely to attract repeat visitors.
Community: Then people started talking about community; yeah, that’s the ticket! The secret to a successful Web site was creating a community where people could meet and chat with each other.
Content: Then around 2000, people discovered that the secret was content. By putting more stuff, particularly textual information, on your site, you could be more successful.
Blogging: At some point, it was decided that the real secret was having a blog on your site.
MySpace, Facebook, and Twitter: Later, the secret became having associated MySpace, Facebook, and Twitter accounts. (Remember
Specific, one-size-fits-all secrets to success never make sense. The most harmful of the preceding ideas was that your site had to be cool. This silly idea led to the expenditure of billions of dollars on useless but pretty Web sites, most of which (thankfully!) have since disappeared. Unfortunately, some of the it’s-all-about-cool crowd is still in the 
prospectrr review and still convincing companies to spend money on ridiculous, wasteful things, such as Flash intros for their Web sites.Details:
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