Thứ Ba, 31 tháng 1, 2017

PayDrill Review – A Smarter-Faster-Better Solution For PayPal Users

PayDrill Review – A Smarter-Faster-Better Solution For PayPal Users
Official site: https://goo.gl/xVvnK5
GETTING MORE VIEWS
Going Viral There are naturally viral videos, like some of the music videos you see on YouTube or some of those baby videos. They go viral with the built-in mechanism in paydrill review and that’s why YouTube’s such a great place. But you can also apply some cool strategies to encourage your videos to go viral. One strategy is to run competitions. As part of the entry requirements for the competition, you get people to spread the word about your video. For example, you could say, “I will give you access to this report, that normally sells for $100. But in return, I would like you to share this video with five of your friends.” So each of those five friends, if the process works, will come and watch the video and then share it with five of their friends. So, that’s one thing that you can do to help it go viral. If you want to put it on steroids, you can start doing social media competitions with Facebook, Twitter, and Google + to help spread the word. You can get very creative in helping your videos go viral.
Partnerships At the moment, I don’t do too many collaborations on YouTube. That’s simply because I have a pretty nice following right now. But partnerships played a big role when I was developing a project in the magic niche, selling magic tricks. To kick start the process we started leaving comments on the videos of the key players in the niche on YouTube. Eventually, we asked them for an interview. There’s this one guy who had maybe 10,000 YouTube subscribers. On top of his 10,000 YouTube subscribers, he had 30,000 email subscribers, which is pretty cool. So we thought, “Ok, let’s see if we can interview this guy.” So we asked him for an interview and immediately he replied to us, “I would love to do an interview. You’re the first person to ever ask me.” That person later became one of our key promotion partners for our launch. We just rinsed and repeated that process for a number of other big players on YouTube. Some people didn’t have an email list, but they had 30,000 YouTube subscribers. This one guy we interviewed really loved the interview and he posted it to his own channel. So instantly we got audience with 30,000 of his subscribers. It gave us an instant spike in views and subscribers on YouTube – and hence traffic and leads, because of the way that we set up the system. So, joint venture partnerships are very, very powerful and developing them is probably the most effective strategy that you can apply.
VIDEO SEO It all starts with a bit of keyword research. Try to find keywords that people are already searching for, so that you know there’s demand for that keyword or that keyword phrase. I ask myself the question, “What would people type in naturally to find the kind of content in my video?” So, I would type in whatever comes naturally into the search box on YouTube and see what comes up for the suggestions. That gives me just an idea of what people are already searching for.
Next, I go to the YouTube search keyword tool. It’s different than the Google Keyword search tool, because people search differently on YouTube than they do on Google.
On-Page Optimization Once I have my main keyword phrase decided on, I throw that in at the beginning of my title. I throw it in the description area as well, among other nice, organic content. Then inside your tags, you will have that as your first keyword phrase as well, alongside other keyword phrases. But put your main one right at the beginning. That’s really simple, basic stuff, but a lot of people don’t do it. So, if you do it, you’re going to be the hit of the crowd already.
Off-Page Optimization The key word here is backlinking. Create high quality backlinks to your videos on YouTube for the keyword phrases that you want to rank for. I’ll give you an example. Recently, someone approached me who was running a very, very successful blog who had a page rank of seven. You don’t see that too often. That means the site gets a ton of traffic and is very authoritative. They said, “Gideon, can you create some videos for us we want to throw on our site?” I haven’t gone through that yet, but if they were to embed one of my videos on their 
paydrill review it essentially creates a PR7 backlink to my video. In turn, YouTube and Google will then notice and they will say, “There’s something happening here. There’s this big, authority site that’s giving this video a vote of confidence. So therefore it must be valuable.” I’m not an SEO expert, so I don’t know all the details about that, but I do know that if a high-page ranking website embeds your video, your chance of getting ranked in higher in Google and in YouTube is very good.
Backlinks through Your Own Blog Backlinking comes part and parcel with a strategy that I teach. When you build your own authority video blog and you embed your YouTube video on your video blog, you can create a high-quality backlink to your own video on YouTube.
For example, my own blog right now, GideonShalwick.com, is a page rank five site. Every time I have a new YouTube video, I embed that video on my site. Then, it automatically creates a page rank five back-link back to my YouTube video, which immediately gives YouTube and Google the signal that this video is important.
Optimizing Video Blog Posts Often I have the exact same keyword phrase on my title for my video blog post as the title on YouTube. It seems to help make both your video on your video blog and your video on YouTube (the same video) rank better in Google. So I have cases where I’ll have two video thumbnail results on the first page of Google. Another thing that I do for each video is I have a very small, very brief two or three paragraph little introduction that’s unique content about the video. After the video, I always list the full transcript of the video as well.
Captions The obvious reason to have captions is for people who have a hearing disability, so they can follow along by reading what I’m saying. Also, people who might be at the office and want to turn down the sound can still follow along. Some people just like reading the text in any case while listening to and watching the video as well. It just reinforces the content. So, all those things are pretty cool. But there’s another reason that I use it for on top of all of those reasons, and that’s for search engine optimization.
Automatic Captions YouTube creates captions in any case. They have a voice recognition algorithm that tries to figure out what you’re saying. Now, if you’re American, that’s fine. But if you’re a South-African-Kiwi-Australian like me with a weird accent, the automatic captioning doesn’t really work. It comes up with some really strange suggestions.
Upload Your Own Captions It’s really simple: 
paydrill review gives you that option just to upload a text file of your transcript. They then figure out where the text needs to go and when. It’s pretty clever. But what’s really awesome about uploading your own text file is that the text file that you upload gets indexed by YouTube and Google. So, all of that text becomes searchable by YouTube and Google. So there are some pretty cool SEO benefits, especially for the long term. My gut feeling is that manually created caption files will become more and more important as time goes by, so you might as well do it. Apparently, the automated captions don’t get indexed.Details:
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SOCIAL SALES SYSTEM REVIEW – DISCOUNT AND HUGE BONUS

SOCIAL SALES SYSTEM REVIEW – DISCOUNT AND HUGE BONUS
Official site: https://goo.gl/jrghQd
Custom YouTube Background You want to have a nice, professional look. Spend a couple hundred dollars on having a nice YouTube background developed for you. You can outsource that to places like 99
Designs, Elance, or Guru – just get it done to look nice. If you’re good with social sales system review yourself, just create something that looks in line with what you’re trying to achieve with your channel. It doesn’t have to be super fancy. It just has to be simple and professional, so that when people visit your channel, they know you’re not just another teenager who’s started a channel to upload videos about cats, dogs, and babies. People can tell you’re a bit more serious about creating valuable content.
Encouraging Subscription I value an email subscriber higher than I value a YouTube subscriber, but YouTube subscribers are pretty important too. That’s one of the things that YouTube looks at to figuring out if you have an authority channel or not. I’ve been pretty privileged. My growth for subscribers has been pretty healthy, even though I haven’t asked people to subscribe to my YouTube channel. I guess when you have great content, people naturally want to subscribe. But certainly all of the big guys in YouTube have a very strong call to action to subscribe to the YouTube channel.
Monetization For some of the top guys on YouTube, their main monetization strategy is through YouTube’s partner program. Some of them make very comfortable, six-figure incomes just from that. From the tests that I’ve done, the income you make from a partner program is actually very, very small in comparison to the money that you can make if you implement the system that I teach. In that system, you have a YouTube channel, a video blog or squeeze page, and a list-building mechanism. So, with that sort of growth system in place, you can still make money from a partner program but you can also increase your income a hundredfold. Seriously, there’s so much potential. So, yeah, get subscribers, but also get people onto your email subscriber base, because that’s where you’re going to make more money.
GETTING MORE VIEWS
Going Viral There are naturally viral videos, like some of the music videos you see on YouTube or some of those baby videos. They go viral with the built-in mechanism in YouTube and that’s why YouTube’s such a great place. But you can also apply some cool strategies to encourage your videos to go viral. One strategy is to run competitions. As part of the entry requirements for the competition, you get people to spread the word about your video. For example, you could say, “I will give you access to this report, that normally sells for $100. But in return, I would like you to share this 
social sales system review with five of your friends.” So each of those five friends, if the process works, will come and watch the video and then share it with five of their friends. So, that’s one thing that you can do to help it go viral. If you want to put it on steroids, you can start doing social media competitions with Facebook, Twitter, and Google + to help spread the word. You can get very creative in helping your videos go viral.Partnerships At the moment, I don’t do too many collaborations on YouTube. That’s simply because I have a pretty nice following right now. But partnerships played a big role when I was developing a project in the magic niche, selling magic tricks. To kick start the process we started leaving comments on the videos of the key players in the niche on YouTube. Eventually, we asked them for an interview. There’s this one guy who had maybe 10,000 YouTube subscribers. On top of his 10,000 YouTube subscribers, he had 30,000 email subscribers, which is pretty cool. So we thought, “Ok, let’s see if we can interview this guy.” So we asked him for an interview and immediately he replied to us, “I would love to do an interview. You’re the first person to ever ask me.” That person later became one of our key promotion partners for our launch. We just rinsed and repeated that process for a number of other big players on YouTube. Some people didn’t have an email list, but they had 30,000 YouTube subscribers. This one guy we interviewed really loved the interview and he posted it to his own channel. So instantly we got audience with 30,000 of his subscribers. It gave us an instant spike in views and subscribers on YouTube – and hence traffic and leads, because of the way that we set up the system. So, joint venture partnerships are very, very powerful and developing them is probably the most effective strategy that you can apply.
VIDEO SEO It all starts with a bit of keyword research. Try to find keywords that people are already searching for, so that you know there’s demand for that keyword or that keyword phrase. I ask myself the question, “What would people type in naturally to find the kind of content in my video?” So, I would type in whatever comes naturally into the search box on YouTube and see what comes up for the suggestions. That gives me just an idea of what people are already searching for.
Next, I go to the YouTube search keyword tool. It’s different than the Google Keyword search tool, because people search differently on YouTube than they do on Google.
On-Page Optimization Once I have my main keyword phrase decided on, I throw that in at the beginning of my title. I throw it in the description area as well, among other nice, organic content. Then inside your tags, you will have that as your first keyword phrase as well, alongside other keyword phrases. But put your main one right at the beginning. That’s really simple, basic stuff, but a lot of people don’t do it. So, if you do it, you’re going to be the hit of the crowd already.
Off-Page Optimization The key word here is 
social sales system review . Create high quality backlinks to your videos on YouTube for the keyword phrases that you want to rank for. I’ll give you an example. Recently, someone approached me who was running a very, very successful blog who had a page rank of seven. You don’t see that too often. That means the site gets a ton of traffic and is very authoritative. They said, “Gideon, can you create some videos for us we want to throw on our site?” I haven’t gone through that yet, but if they were to embed one of my videos on their site it essentially creates a PR7 backlink to my video. In turn, YouTube and Google will then notice and they will say, “There’s something happening here. There’s this big, authority site that’s giving this video a vote of confidence. So therefore it must be valuable.” I’m not an SEO expert, so I don’t know all the details about that, but I do know that if a high-page ranking website embeds your video, your chance of getting ranked in higher in Google and in YouTube is very good.
Details:


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Thứ Hai, 30 tháng 1, 2017

TUBESYNC REVIEW – DISCOUNT AND HUGE BONUS

TUBESYNC REVIEW – DISCOUNT AND HUGE BONUS
Official site: https://goo.gl/9bHKmQ
Use a Virtual Staff-Finding Service
I’ve been using a service that actually goes out there and does the search for me. It
filters through the first tubesync review . So I don’t really spend much time searching for people
myself anymore.
When I first started, I spent weeks on end trying to find the right person, to negotiate
the best price, the best working conditions, and all that kind of stuff. But in the end,
they didn’t even stay.
So nowadays I work with a very close provider in the Philippines and Chris Ducker from
Virtual Staff Finder. He helps me source out all the virtual assistants and people I need
for my business.
How it Works
They go through the whole process and you pay a one-time fee. They come back to you
with three candidates, you meet them and find out if they’ve got the right skills for
you, and then – bang –you’re up and away.
That saves you a lot of time.
Alternatives
If you don’t want to spend that money up front, then you can definitely try out all the
other outsourcing sites out there, like Elance, oDesk, and BestJobs.ph.
I would not be so confident about going to Elance and oDesk because most of those
people are contractors or looking for just one-time jobs. Usually, my goal is to find a
full-time virtual assistant or full-time virtual worker who can focus completely on my
business and concentrate on all the things I need.
When to Hire
A lot of people say, “Oh, I can’t really afford someone right now because we’re just
starting out.”I say, “Look, if you really want to fast-track your success right now, hire a virtual
assistant to overtake all of your administration, so that way you can start managing
money much faster.”
Particularly in blogging, it’s a long journey. It’s a lot of hard work to be able to produce
all of that content and you can’t do that all by yourself. You need help. So, the faster
you can get content produced, the faster you can get your blog marketed, the faster
you’ll achieve success. You definitely need an extra helping hand. But that is only if
you’re just starting out.
Established Businesses
For the people who are already currently have a successful business running behind
them, if you haven’t outsourced a lot of the administration side of things, then that’s
the first thing that you need to get done. Get somebody to help – whether it’s by
managing your email, customer support, backend posting of you blog posts, or
handling any of the financial side of things.
HOW TO FULLY AUTOMATE YOUR BUSINESS
Get a Personal Assistant
The first position to outsource is the virtual assistant.
Virtual assistants can do quite a number of things – anything from handling emails to
posting articles on your blog. With blogging, there’s a lot of behind the scenes that you
don’t personally need to do and that’s the reason why I recommend hiring a virtual
assistant.
Responding to emails can be very, very time consuming. Facebook, Twitter, social
networks – all those things really take a lot of time. You could get someone to update
all of that for you as well and manage all of those comments. There’s a lot of the
behind the scenes things that you don’t need to do yourself.
People struggle with it, because they want to answer those emails themselves. I
understand, but you’ve got to think like a big business owner and think, “If I’m going to
manage a business, then I should find a team that can actually take over that side of
things, train them up to be able to answer very similar questions and hopefully
minimize it with an FAQ page.” That allows you to free your time up to focus on things
that will generate income for your site.I know that a lot of pro bloggers who have full-time virtual assistants. If there’s
anything that they need to respond to personally, they’ll personally hop on and take
care of it. But having a virtual assistant allows them to focus on producing more
content.
Get a Programmer
If you want to grow in blogging, then you could consider hiring a full-time programmer
to manage the technical side of things. I think that’s probably one of the biggest things
that people struggle with, doing all of the graphical work, making sure that the blog’s
up to date, and creating a really neat, cool blog that will stand out. You shouldn’t be
doing that yourself. It takes a lot of time out of you.
Get a Writer
From there, if you’re blog is going to another level, then you can hire full-time writers
to be able to write articles for the blog and post them for you. Turn it into a magazinestyle blog, if that’s the direction that you want to head.
Think Full-Time
I’ve tried using a contract virtual assistant who charged me by the hour. But that hasn’t
been very effective for me, because they end up having other jobs that they’ve got to
do.
When they get distracted with other tubesync review (they might have five or six others), they’ll
probably put your work down at the bottom of the pile. That’s not a position that you
want to be in.
Not Ready to Hire Full-Time?
Find another blogger out there who also wants to hire a virtual assistant to share the
load with you. You can both hire them on a part-time basis, half and half. If you’re both
doing very much the same stuff, then it makes sense.
Don’t be a Manager
If you’re going to build a business, the most important thing is you want dedicated
people to run your business for you. There’s no point in you having all these
outsourcers doing all your work, if you still have to be the one managing the whole
process.
Details:
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Chủ Nhật, 29 tháng 1, 2017

COVERT GAWKR REVIEW – DISCOUNT AND HUGE BONUS

COVERT GAWKR REVIEW – DISCOUNT AND HUGE BONUS
Official site: https://goo.gl/bZbdRq
This is covert gawkr review!
I know what you’re thinking “Why does income stream 3 start at the
beginning of the Trio Profit Machine!?”
It’s because you make money from income stream 3, after you’ve made
money from streams 1 and 2, because stream 3 makes you money in the
long term.
So you make money right away from streams 1 and 2 and then stream 3
allows you to make money over and over again from the same people who
opted into your list at the start of your Trio Profit Machine.
People need to enter their email address in order to receive the free gift
you are giving away.
When they enter their email, they get subscribed to your email list.
Now i’m sure you’ve heard of ‘The Money is In The List’.. Rite?
Well if not, let me explain.
The more people you have on your email list, the more money you can and
WILL make.
As your list grows, so does your income.
You can email your list any time promoting an affiliate product, and make
money when someone buys!
Remember the income screenshots I showed you above?
That’s from me emailing my list of subscribers!
You can literally make money any time you want to by emailing your list
and promoting an affiliate offer.
It’s the closest thing to pushing a button and making money!
Let’s go back to our example.
1 00 people subscribed to our email list and we made $75 INSTANTLY from
streams 1 and 2.
Now those 1 00 people are on our 
covert gawkr review.
Let’s now imagine that every day we have an additional 1 00 people joining
our list and going through the same TPM.
Actually let's go back to keeping numbers LOW.
Let’s say that you get just 25 people joining your list every day (just to keep
numbers low).
In one month from now (30 days) you would have an email list of 750
people!
Let’s pretend that you didn’t even have income stream 1 and 2 making you
money from those 25 people every day and you just waited till you had 750
subscribers at the end of the month.
You can then email those people every day promoting affiliate offers to
them.
BUT with the TPM you won’t need to wait 30 days.
You can start making money on day 1 because of how it works, as you
should have seen by now.
Here’s how to implement the LFI (List follow up Income) stream to
maximise its power and make the most profit possible.
Before you even activate your TPM, you should have a set of pre written
follow up emails in your email autoresponer, which will get fired off to your
subscribers every day on complete autopilot.
If you use a service such as Aweber , they allow you to pre load your
autoresponder with emails and determine when they should be sent.
I usually load up at least 1 0 emails into my autoresponder with my TPMs.
Choose what to promote to your list in your follow up emails
Ideally, you should promote the same product from your one time offer, or
as in step 1 or Step 2 to keep it congruent and have more chance of
making sales.
The reason for this is because only 5 out of the 1 00 who saw the offers,
actually bought them. By following up with them via email, we can
‘convince’ more people to BUY what we’re promoting.
They say that it takes a person an average of 7 exposures to something
before they make the decision to buy.
Now, in our example, 5 out of the 1 00 people bought the OTO (one time
offer) and 5 bought the affiliate offer on the download page.
Now we can keep promoting the same offers to the people who didn’t buy,
and have more chance of them buying and making us money.
How to write emails to load into your autoresponder.
There are several ways to do this.
The most obvious would be to write them yourself. If you know about the
products you are promoting, you simply write 2 ­ 3 short paragraphs
explaining the benefits of the product you are promoting, include at least 2
links to it, and that's it!
If you don’t know how to write promotional emails, we go over this in our
coaching which if you haven't yet signed up to you can get in contact with
me by emailing me at the support email in the members area.
Writing promotional email copy is an art but you will get the hang of it after
a while.
If you can’t write it yourself, most of the time, you can find email
promotional copy on the affiliate page of the product you are promoting.
For the product i’m promoting ‘Tube Traffic Tornado’ they have provided
email copy for you to use. OR if you decide to promote Trio Profit Machine,
then we also provide email copy for you to use!
You can find the email copy for Trio Profit Machine here:
Trio Profit Machine converts like crazy and you’ll make easy instant paypal
commissions by promoting this!
Ok , so those are the 3 Income streams laid out in detail.
Now we’re going to go over the steps of how to set up your OWN 
covert gawkr review.
Remember, if you don’t want to do it yourself, you can simply use our ready
made Trio Profit Machines which are proven to make money.
Alternativley you can join our Fast Track VIP coaching to have me
personally work with you to help you put your system together to see
results FAST.
To find out more about out Fast Track VIP coaching, simply go to
If you didn’t take advantage of the one time offer where we provided you
the 5 ready made Trio Profit Machines, then you can get them for a second
chance here:
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Thứ Bảy, 28 tháng 1, 2017

TRAFFIC XTRACTOR REVIEW – DISCOUNT AND HUGE BONUS

TRAFFIC XTRACTOR REVIEW – DISCOUNT AND HUGE BONUS
Official site: https://goo.gl/AngdxM
Hello and welcome to traffic xtractor review ! First off, I’d like to thank you for purchasing this wso. We’re about to embark on what could be a life-changing journey into the incredible world of list building and email marketing.
Before we do, I’d like to say a few words that will help keep you on track and see this all the way through until
you get the results you been looking for. If you’re in the Internet marketing world, more than likely you know what it’s like to be overwhelmed by all the various money making methods and schemes out there. There’s Facebook, eBay, Amazon, Clickbank, Youtube, Offline Marketing, SEO, eBooks, Videos, Reports, Seminars, and so much more that your head can explode from all the different options. If you’re trying to make money it can be difficult to keep from jumping from one project to the next because each new thing holds so much promise and looks so good. What often ends up happening is that many people spend months or even years spinning their wheels in going absolutely nowhere in their business. When it’s all said and done they’ve spent hundreds or even thousands of dollars on products all teaching them how to make money, but they can’t show that they made more than a few bucks on the Internet.So how can you keep this from happening to you? Well,
the answer is simple. It’s called laser beam focus. If you can focus all of your attention, effort, and actions on one project and one moneymaking method until you see traffic xtractor review then you’ll make far more money than you would if you were to jump from project to project. Think about it like this, would you rather start one project every month for six months, or would you rather devote six months to one project? It takes time to get traction online and to begin seeing results, so if you’re going from one thing to the next, then you’re not giving yourself
enough time to make any meaningful impact. So before you get started with this WSO, promise yourself that you will make it your top priority to focus on making money with list building and never give up until you begin seeing results. If you do this I promise you’ll make a ton of money! So let’s get started
Part 1. How List Building Works
List building is a simple and unique way of making money on the Internet. At its core, with list building you build
a list of people interested in buying products and services. You then recommend products and services to this list of people, and when they buy, you make money. This sounds pretty simple, but it has a lot of moving parts, and it takes some skill in order to pull it off. List building is unique in its approach to making money.
Most businesses create their product or service first and then go find the customers next. With list building, you
take the opposite approach. First, you go find the customers, then you find or create the products and services
that they will buy. By taking this reverse approach to marketing you’ll find that it’s much easier and much quicker to make money.
On the Internet, at its most basic level, in order to begin building a list you need what is called a funnel. A funnel
is a simple Internet marketing set up that takes online traffic and converts it into actual people on a list that you
can market to. Your funnel will consist of three things; a squeeze page, a free bribe offer, and follow-up email
marketing.
2. The Squeeze Page
The traffic xtractor review, also known as a lead capture page, is the primary webpage for your list building efforts. The squeeze page’s only job is to convert traffic into people joining your email list, and these people are called leads.a good squeeze page has a big bold benefit rich attention grabbing headline. Also it has a video or corresponding body copy that explains to the prospect what they are going to get for subscribing to the list. Finally it has a form where the user can input their contact details in order to join the list. Besides the direct response copywriting techniques needed to create a good headline and body copy or video you need to have a good free bribe offer in order to get a lot of people on your list.
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Thứ Sáu, 27 tháng 1, 2017

OMNIXPRESS REVIEW – DISCOUNT AND HUGE BONUS

OMNIXPRESS REVIEW – DISCOUNT AND HUGE BONUS
Official site: https://goo.gl/WbRIRH
Welcome to the most sought after
direct marketing masterpiece. This book was recently selling for over $900 dollars used—so I decided to re-issue it. It is a real privilege to bring Gene Schwartz's advertising wisdom back into print. We built a wonderful business based on his wisdom. He was a special delight and a treat to know—Gene was 6'2" and reminded me of Gary Cooper in The Fountainhead. But Gene had much more charm and wit and a fabulous, unforgettable smile. Exciting sight—watching the multi-talented genius's fingers flying over the keyboard creating another brilliant ad. And then he'd sit back with that great smile, read it over and enjoy it more and more. Gene wrote advertising copy lor the best direct marketers in omnixpress review. And then he published a book in 1964 titled Hoxc to Double Your Child's Grades in School, following up with How to Double Your Power to Learn and then Breakthrough Advertising in 1966. He was very clever—he exchanged his copywriting for access to mailing list names and promoted his own books to them! But then Gene had a stroke in 1978 and he had trouble typing . . . for it affected his right side. But he worked and worked until he became quite proficient typing with just his
left hand.
My big idea—Retain Gene as a business consultant instead of a copywriter to guarantee him a regular income. He became very important to us in that new role. li e helped very much in the creation of the Bottom Line/Personal concept and of our editorial style. Awesome. Then there was Gene III, the scientist, always reading the leading-edge science books and belonging to a very sophisticated group that met weekly to discuss the implications of those scientific advances on society. Finally, there was Gene IV—an amazing talent as an art collector, together with his wife Barbara, a famous interior designer. They built a fabulous art collection betting on Hans Hoffman Morris Lewis, Frank Stella, Donald Judd and Milton Averv well before anyone else had heard of them. Their first acquisition was by the color-pioneer Hans Hoffman. It took me years to appreciate Hoffman's work. Barbara also helped me build an incredible collection of photographs that are now at the Art Institute of Chicago. On my first gallery tour with them—I discovered a crumpled photo by the Starn twins that had two words on i t Confusion/Order. That is what I'm devoted t o - b r i n g i n g order from confusion. So Barbara and I built a very exciting Lessons in Life collection. I was her first art advisory client. And it is with her generous permission that we bring Gene's classic book back into the world.
This book was first published in 1966—what seems to be three lifetimes ago. It was put out bv Prentice-Hall, a marvelous house: it sold onlv a few thousand copies. But since it was published I have had people coming to me regularly to tell me that thev directlv credit reading this omnixpress review with their making millions of dollars.
This is amazing enough, but even more remarkable is the fact that—when I look back on it—not a single one of these people was a copywriter. Here is a book that is called Breakthrough Advertising . . . and yet was used bv men who were not in the business of advertising at all, to make more monev than most of us ever
dream of accumulating. Ho w did this happen? Whv was a publisher, a financier, a manufacturer of novelties, able to make so very much monev with a book that is about putting sentences together? (The financier told me that, within one vear after obtaining the book, he had raised his net worth from $100.000 to $1 0 million). Are the
sentences contained in the pages that follow actually that powerful? Can they change the fortunes of men so radically? Are thev far more universally adaptable than I had first t h o u g h t . . . so they are no longer about advertising products, but literally about opening whole new markets for them?
Therefore, eighteen years later, when Boardroom Books asked
me to republish this text. I had to study it again, with the fresh
eyes of a person who had not read it in all that time, to see what
was the real content of my book, and its real effect on its readers. I did. I discovered the secret. And I am using this introduction now to admit my red-faced shame. What I had thought I had written those mam- years ago was a book on advertising; what I actually put down on these pages was an entireh' different book, on a far broader theme: There is a way to develop an entirely new market for a new or an old product. That way involves a certain number of clearludefined steps. And in this hook 1 show „ou every single one of those steps. ' J
As you mav know, all of us—no matter what official designation we give the industry we do business m - a r e actually on a deeper level, in exactly the same profession. We are all'simply creating or exploiting markets for our products. When the market is born, our business is simultaneously given birth. When it grows so does our share of it. When it is mature, our sales charts develop heir first aches and pains. And at that point, if we candevelop a fresh new- market for that old product, it is exactly as if we achieved the Faustian dream, and enabled that product to drink from the proverbial "Fountain of Youth." We are all primarily conceptual midwives. helping gi v e birth tonew markets for our products. All the other functions" we or our omnixpress review, p e r f o r m - t h e manufacturing, distribution service hnancmg, and all the r e s t - a r e simply adjuncts to this vital central
process. We are, in a single phrase, "Market-Makers. " We sense each new market in its turn. We test and evaluate its size and scope We gauge its true potential financial strength, and then we focus all
the people, all the money and all the desire that makes it up on one ultimate object: our own product.
Most of the time, the market exists before our product, and we simply tap its present strength. But, m this era of constant
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