Thứ Ba, 27 tháng 12, 2016


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On the other hand, when you've hit $25 spent and you have 100% ROI and above, this is a great targetr review, it's showing you the shirt has potential and you should keep your eye on it for the next 24 hours and if sales
continue to come in, you may want to start thinking about getting ready to start scaling.
Play this game with rules. If you haven't learned by now, your feelings don't matter in this t-shirt game. It doesn't matter what YOU think at the end of the day, it's all about what the market wants. Mastering Ads is all about removing all emotion from the equation and relying on strict rules. When you spend money on ads, if anything, you're always buying data and you need to USE it! Use as much of the data as you possibly can from the very beginning. In the first 100 – 200 reach for each of your ads, you want to take a look at the early data, specifically your CTR and CPC(All). My rule is if I witness any particular ads with poor CTR(0% - 1.99%)
after it's been seen by 100 – 200 people, it's cut. Under 2% CTR after your ad has been showed to over one hundred people is a worrying sign. Imagine 200 people interested in cats seeing your ad for a cat shirt and
198 of them ignoring it completely. The other two people simply clicking the like button. This rate of engagement is an early sign of death.When your engagement rate is this low, it'll reflect on the CPC side as
well. Having a super high CPC is one of the quickest ways for an ad to get cut off because for most people the affordability just isn't there - it shouldn't be! It shouldn't cost you 40 cents – 50 cents and above for a like, share or comment. This is a sign something is off. At that targetr review , imagine someone coming across your ad, liking it and Facebook charging you 40 cents for that like and then that person comments. Not a buyer intent comment but just a simple “Lol” or something and now you're 80 cents in. Even if you could afford to spend 40 cents on a like, it's not smart. You can't scale at that level and if your ads are getting these kind of numbers,
there's something amiss. I get nervous once my CPC(All) starts creeping above a quarter, I look at that as pretty high but still bearable if you're making money of course. One of my rules for CPC is to cut any ad that hits 50 cents, which is just ridiculous and clear sign the ad isn't connecting well with your audience. The lower your CPC, the longer you'll be able to run your ads so you really want to get that part in order and that comes down to three things: a good looking design, a hard-hitting concept and great targeting. All three of those aspects must be in check every time you launch a test ad for a new shirt so you can be sure you're not walking away from a potential winner. Another data point to look at after a few bucks spend is your CPC to your website. This is a super important metric to keep an eye on because this lets you gauge how interested your audience actually is in BUYING. If you have an adset that has spent $4 or $5 and you notice that you
haven't even had anyone click through to your website yet – that's a problem. If a click does come through at that point, your CPC to website will be $4 and that's quite high. Think about it like this, the average click to a website on Google Adwords in 2016 is around $2.32 and you know how many people vanished from Adwords due to the super high costs. Facebook's cost has increased over time as well but you definitely shouldn't be spending $4 for a website click. Getting up to $2.32 with FB ads isn't surprising and you can make a lot of money there but once you start creeping up into $3, $4, $5, it's not working out. If people aren't clicking through to the website often enough, your CPC to targetr review will be high. If this is the case, the data is telling you the shirt may be good enough to get likes, shares and/or comments but people aren't really showing buyer intent because no one's clicking the link. So keep an eye on all of those metrics and use them wisely. We pay for
data for a reason, to use it to optimize our ads. A lot of people talk down on surface level stats like CTR, CPC and CPM and say the only thing that matters is conversions and I agree that conversions are what
matters at the end of the day but the surface level stats matter as well! It's all a part of the data and if you're spending money to receive it, you need to use up every bit of it.

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Thứ Tư, 21 tháng 12, 2016


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Tip: On hourly jobs I frequently over estimate my hours so I can deliver the final product at a lower cost for my client. When a client asks for a live suite pro review, don’t take weeks to return it. Also don’t return it the same day unless it’s a simple job. The best policy is to turn around a quote in about 24-48 hours. That way it shows the client you took the time to research what's required and come up with an accurate price. Over time you might do the same type of job repeatedly so it won’t take you long to come up with a price. In that case you could give the client a quick price as it shows your expertise in the area. As far as the timing of the quote goes, use your best judgement as you gain more experience.
A quote should be made up of the following parts:
• An introduction
• A detailed overview of the work to be completed
• A breakdown of the process for the project
• The cost for the work
• The cost for work that goes above and beyond the quote
• What the client needs to provide (eg: logos, images etc...)
• Summary of the work to be completed
• Price breakdown, include the deposit amount (50%)
• An area for the customer to sign o ff on quote
• Payment details to initiate the job
• Your contact information
Quote Introduction
In the introduction of your quote you should list a few simple things: your client’s name, the project name, the date, and your contact information. Try to address the quote to an actual person to make it more personal. You should thank the client for the opportunity to quote on their project and let them know to contact you if they have any questions Detailed Overview In the project overview section, explain in detail what you’ll deliver to the client
at the end of the project. For something like a website indicate how many pages you will code up, how many revisions to the design are included, whether hosting and domain name registration are included in the quote, how the website will be created (HTML vs WordPress or live suite pro review ). Without writing a novel, give the customer lots of details so you can start to build a level of trust with them.
The Process
One of the most important parts of the quote is the process. This should provide the client with a timeline for the work and a step-by-step breakdown of how the job will go. Here’s a sample process I use for designing a logo:
1. Designer provides client with creative brief to fill out if they have not provided their own up front.
2. Designer reviews the brief and provides quote to client.
3. Assuming quote is accepted, 50% deposit is required to initiate work on project.
4. Any supporting files (logos, images, etc...) are required up front from client to start work.
5. Designer will research clients area of business and other relevant information (1-2 days).
6. Designer will create 3 logo concepts (7-8 days).
7. Designer will provide concepts to client for review.
8. Client will choose a direction and provide any feedback required to finish the
logo. If the client is not happy with any of the concepts, additional ones can
be purchased.
9. Assuming client picks a direction, final revisions are made by designer (1-2
10. Designer provides final version of the logo to client for review.
11. On approval of the final logo by client, the designer will provide the final
source files for the logo. (1 day)
That’s an example of a simple logo design process. You may want to build more revisions into your process or you may want to assign time estimates to the client’s responsibilities. This can help speed up the feedback process and give the client a better overall picture of how long the job will take. The funny thing is that
in many cases the client will actually hold up the project by not providing prompt feedback. That makes it extra important that you stick to your estimates and provide clear instructions up front. When coming up with your hours, always over estimate a bit to give yourself a bu ffer. If you deliver the project ahead of schedule that will please the client even more.
Cost Breakdown
When creating your cost breakdown you can handle it one of two ways. First, you could provide a flat rate for the entire live suite pro review and then divide it into two. The first half being the deposit. The second method is breaking down your process into exact dollar figures. This can be useful for showing how certain parts of the job take longer and cost more. I tend to keep things simple and just show the price for the entire project. If the client asks for more of a price breakdown, you can always provide it at that point.

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Thứ Hai, 19 tháng 12, 2016


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Getting Paid to Post
As alluded to earlier, monetizing your wishloop review doesn’t have to mean filing up your text or even your sidebar with ads. Many blogs make the majority of their blogrelated money through sponsored post campaigns. For many bloggers, sponsored post campaigns means receiving money to post content related to a company or a
product. Some bloggers also post product reviews and consider the product they’ve received to be compensation. Blogging for money can also lead you down the path of the professional blogger, where you write posts for other blogs.
Placing products on your blog
Some bloggers fear that the inflence of advertisers and content sponsors might take over the traditionally independent voice of the blogosphere. When advertisers offr money or goods to bloggers to share information about their products and services in a blog, it might not result in an honest review of the business. So, if
you’re paid to post information about someone else, make sure that you retain your right to post your own, honest opinion.
If you post sponsored content or reviews of products sent to you for free, you are required by the FTC (Federal Trade Commission) to disclose that at the beginning of your wishloop review. Learn more at Many bloggers hear from PR fims and companies daily with requests for spon- sored content placement and product reviews. However, a variety of companies also connect bloggers and brands. The companies in the following list all offr in-network bloggers the opportunity to participate in everything from sponsored content to product reviews to even spokesperson campaigns. In fact, many bloggers have used their sites as a launching point to build a related career — such as spokesperson work or paid speaker — and the blog networks below are often instrumental in making that happen:
» MomSelect (
» TapInflence (
» Global Inflence Network (
» One2One Network (
» The Motherhood (
» Clever Girls Collective (
Many advertising networks such as Federated Media and BlogHer also place spon-
sored content campaigns on blogs within their network, combining two revenue
streams for bloggers within their networks.
Blogging professionally
You can offr your blogging services to those who might want them by making a small business for yourself as a professional blogger. Believe me, companies are often looking for competent writers whom they can hire to contribute content to their blogs. To offr your service, check the blogger-wanted ads on job boards and see whether you’re interested in writing about any topic. Also, be sure to post about your availability on your own blog’s sidebar and in your blog itself. A site where you can start your search for blogging jobs is Jobs.Progblogger ( This popular website provides help to bloggers so that they can monetize their websites. The job board is highly active, and blogger jobs often appear here. When you begin blogging professionally, you need to keep track of any progress you make. Typically, this tracking includes either the number of posts that you create or the number of site visitors over a period of time. You can organize this information in various ways, but the tracking needs to prove that some interaction occurred between you and your readers. Tying in Affiate Marketing If you ever blogged about a product that you really like and just knew that you were helping the company that makes the product make a sale, you can now make
some money from that sale with affiate marketing. Popular retailers have set up affiate marketing programs, most notably Amazon. com. You sign up with an affiate program, and when you blog about one of its
products, you include a piece of identifying information that the company gives you. You earn cash when readers of your blog click the product and buy wishloop review .
If you fid yourself blogging about items that others might buy as a result of your recommendation, check to see whether the company that makes the product has an affiate program, and sign yourself up. In short order, your blog can contain links to books, DVDs, or other products that provide you with a commission on each product bought through a link from your
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Thứ Bảy, 17 tháng 12, 2016


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You’ve chosen your blog’s name, selected the hosting plan that is best foryou, and gotten into a publishing rhythm that works with your life. Now,how do you go about helping your blog’s audience locate that amazing content? If a blogger blogs and no one reads it, did they really blog?
Thankfully, there are a variety of methods meant to connect your potential audience with your blog as well as keep your current audience reading regularly.
Although everything from your social media presence, discussed in Chapters 17 and 18, to your interaction with the blogging community, covered in wp site guardian 2017 reviewwill help grow your audience, the methods covered in this chapter carry a big bang for your buck.
Diving into SEO
Search Engine Optimization, or SEO for short, is the art of maximizing your blog’s potential to be found by search engines. If your site is succeeding at search engine optimization, your content is likely to appear high on the list of results that a search engine returns. In a similar manner, if your site falls short in the area of SEO, your blog will likely appear a few pages into search engine results. The goal of SEO is for your blog to be found by people conducting searches of words and
topics related to your content.
Understanding SEO
SEO cần feel a bit like an elusive magic formula to bloggers hoping to climb up the ladder of search engine results. For bloggers already investing time and money in other aspects of their craft, it may seem like just one more task in a growing to-do list. The main trick to maximizing your blog’s search engine potential is understanding how SEO works in the fist place. Because such a large proportion of Internet traff comes from search engines such as Google and Bing, it’s important to help those search engines locate your blog. The content on your site, from the words you use to the titles you give your images, can either make your blog more visible to search engines or bury it. Imagine search engines sending out millions of tiny, information-gathering spiders to “crawl” every site on the web. These crawlers return to the search engine and report on what they’ve found. They’re hoping to provide one very important piece of information: How well does this website answer a search engine question?
Although the information about SEO can fil an entire book (Search Engine Optimization For Dummies, 5th edition, by Peter Kent, John Wiley & Sons), the important piece to know is that you have the power to decide what those search engines will fid when they come crawling at your door.
Creating an SEO-friendly blog
Perhaps you’ve gotten to this point in the wp site guardian 2017 review and you’re wondering if you’re blogging for yourself, for your readers, or for some nameless, faceless search engine. Let me reassure you that you should not be creating content simply with the purpose of charming those crawling search spiders. There are some ways, however, that you can make your already awesome content more appealing to the search engine results. For starters, search engines still prefer words over images. As mentioned in Chapter  12, carefully crafted images are a key component to blog post sharing in the age of popular sites such as Pinterest. To help those images do their job in pushing your blog to the top of search results, be sure to always utilize the “alt text” fild when uploading your images (as shown in Figure 16-1). Think about what words readers might search for that would drive them to your post and use those keywords in your image description.Speaking of keywords, you may not be sure where to start when selecting searchfriendly wording for your posts. A variety of keyword tools are available to help
you select the best search engine–friendly words for your blog content, including the following:
» Keyword Tool (
» Wordtracker (
» SEO Book (
» Google Trends (
» BuzzSumo (
Utilizing SEO tools
If all this sounds a bit overwhelming, don’t throw in the towel just yet! Free
WordPress plug-ins are available to meet your SEO needs. Search engine optimization plug-ins are some of the most downloaded on the Internet, so know that
you are in good company! Here is a small selection to get you started:
» WordPress SEO by Yoast (
» SEOquake (
» LinkPatrol (
Branding Your Blog
When you see a red dot inside a red circle, what store comes to mind? How about those golden arches? Does a particular brand name come to mind when you see the swoosh symbol?
Just like popular stores, restaurants, and shoe companies, bloggers need to think about their personal brand. Your blog is far more than words on a page. Your blog is a snapshot of who you are, what you’re trying to communicate to the world in a quick snippet of information. Taking time to think about your blog’s branding
and how to convey that to readers may take potential visitors and turn them into regular members of your reading audience. Telling them what you’re going to tell them Once upon a time I used to teach middle school English. One of the fist things I taught students was how to write an informative essay, and I always told students to begin by telling readers what you were going to tell them. You want visitors to your blog to know immediately what they’ll fid if they spend some time clicking around your site.
One way to make this clear is with a great tagline for your site. In Chapter  9, I introduced you to Nancy Friedman’s blog, From Hip to Housewife, which uses the tagline “on aging and momming and my twenty year quest to lose the same ten pounds.” Readers know immediately that they’re going to fid a specifi kind
of content if they stick around long enough to read a post. Showing them what you’re going to show them
As you may have fiured out by now, blogs are a very visual medium and have as much to do with what readers see as with the words they read. Effctive blogbranding includes using visual elements of a blog to convey your blog’s purpose to readers at a glance.
Take a look at Figure 16-2, which showcases the site The Centsible Life by author Kelly Whalen. Everything from the title, to the logo, to the quick author bio in the sidebar shows the reader quite clearly that time spent reading this particular blog is meant to bring readers fiancial savings. Think about what you want readers to know about your blog at fist glance, and then play around with ways to convey
that visually on your wp site guardian 2017 review
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Thứ Năm, 15 tháng 12, 2016


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» Install and regularly run antivirus software on your computer.
» If you write your posts on your computer, delete them from your computer and use software intended to permanently remove fies from your computer. The Mac makes this easy — simply choose Secure Empty Trash from the Finder menu. On the PC, look into installing software such as Ccleaner (www.
» After you go online to post to your wp contentio review, make sure to clear your cookies, passwords, and browser history. The technique for doing this will vary depending on which browser you are using, so be sure to read through the
documentation provided to make sure you know how to accomplish these tasks. Clearing your history means that your computer is clean if others use it or it is lost. You should also do this if you use a public computer.
» Be cautious in how you participate in commenting on blogs, using forums, or signing up for services using your anonymous identity. Many of these services collect IP addresses when you post to them, or when you sign up.
» Blogging in public is a double-edged sword. On the one hand, using a publicly available computer — in a library or Internet cafe — means muddying the waters in terms of who posted to a blog from that computer. On the other hand, if you’re in public, others can likely view your screen, you yourself can be seen, and you don’t know what software might be on the computer you are using.
Keeping up
Keep up to date on the technical issues involved. Don’t assume that you’ve set things up that will protect you permanently. The Internet is a very flid wp contentio review Technology and tools change constantly, and having all your bases covered today is no guarantee that you will be safe tomorrow. For instance, simply upgrading
your browser to the latest version has implications for security! This goes for legal issues around anonymity as well. Know the laws in your country, or those that apply to you, so that you can be deliberate about what laws you violate (if any) or what the consequences might be if you are identifid.
I t’s a fact: People love photos! In this image-driven online world, includingphotos and graphics within your written content is quite nearly a requirement.You can increase your readership and decrease your writing time by including photos in your blog posts or putting photo badges (code you can place on your blog that shows of your photos) into your sidebar. Many bloggers have discovered that including a photo in a blog post, even if the photo is only tangentially related to the post, ensures that more people read the post than read entries without photos.
Most importantly, including images and graphics within your wp contentio review makes them more shareable on social media, especially platforms such as Instagram and Pinterest where photos are king! If you own a smartphone, then you already own a decent digital camera. If you have access to the Internet, then you’re set with photo-editing software! Chances are that without ever picking up a traditional camera or purchasing a single edit-ing program, you already have the tools at hand to start putting photos into your blog quickly. But in case you’re new to photography, this chapter also includes information about choosing a digital camera or software. Putting graphics on your site is incredibly easy, and today’s wonderful photosharing websites and photo-enabled blogging platforms make posting photos online quick and easy. In fact, if you already have a Flickr account that you use to share your digital photos, you can jump right to the section “Inserting Photos into Blog Posts with Flickr,” later in this chapter (though this is not at all necessary). You’ll be pleased as punch to fid out how easily you can do it.
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Thứ Tư, 14 tháng 12, 2016


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Using the Squarespace sidebar
As you may have noticed by now, the Squarespace home sidebar is an integral part of your Squarespace blogging experience. Not only is this where you can go to change everything from your basic account information to your billing preferences, but the sidebar also allows you to customize your convertifire review from top to bottom. Some of the features of the sidebar include:
» Blog Menu: This area allows you to change your blog and page titles, determine how many posts are displayed per page, create a blog description, and more.
» Settings: The settings section is divided into general, website, and commerce. From these areas you can change your billing information, update your blog’s basic information, and change security settings among other options.
» Metrics: The metrics area of your convertifire review menu allows you to monitor your blog’s traffi track your RSS subscribers, and even fid out what search queries readers are using to locate your blog.
» Help: This area of the sidebar takes you to helpful articles and videos as well as an area to search common help topics.
I f you’re blogging only for your friends and family, you probably have a captiveaudience that stays interested no matter what you choose to blog about on anygiven day. Most bloggers, however, defie blogging success as attracting, keep-ing, and growing an audience of interested readers who can’t wait for the next
pearl of wisdom or touching story. Creating this kind of blog is no small challenge: You’re in competition with every other source of news, information, and entertainment in your audience members’ lives. One key to blogging success is fiding a niche and exploiting it fully. This chapter provides you with ideas and suggestions for you to begin thinking about what blog niche is a fi for you. It also provides you with tips on fiding others
blogging in that subject area, what they’re doing right, and how you can make the most of your personal niche.
Deciding What Belongs on Your Blog You may fid picking a niche and sticking with it tough to do. Fortunately, blog- ging gives you a lot of leeway in handling a subject, evolving your own style, and choosing what you blog about. The medium allows for a lot of experimentation, and your readers will likely welcome new approaches and ideas while you go. To begin your blogging journey, however, you probably want to pick one broad theme and then explore within that theme. Do you like books? Why not blog about what you’re reading and make recommendations? You can then take a natural leap to movies based on books, and then authors  .  .  .  and onward from there. Starting with a simple idea can give you a lot of room to grow. Some subject areas have worked as popular and successful blog topics already. You can join existing blogging communities and start a blog about
» Your kids: Blogs are a great online tool that parents can use to document their parenting experience and their children’s growth. The parent blogging community is on the rise in a big way for both moms and dads. Talk about a topic that has an infiite variety of discussions, products, problems, and cute photos!
» Your hobby or interest: Blogs are beautifully suited to help you make connections, so feel free to use yours to become part of a community of folks who share your passion for knitting, sport fihing, geocaching, carpentry, or
whatever your interest is.
» Technology: Many of the original convertifire review chose technology as their focus — a great decision. People have a huge interest in technology and technology issues today. After all, everyone uses technology throughout her day, and everyone experiences problems doing so!
» Politics: Because of its often polarizing and sometimes divisive nature, political commentary and criticism makes for great blog fodder. A number of popular political bloggers have even turned their online punditry into thriving careers in traditional media as commentators.
» Specialized news: Offr a service for your busy readers by aggregating all the news on a particular topic, including quick tidbits and links to sources. You can create this kind of blog for both serious and comic topics — from cranial surgery techniques to coverage of the latest teen sensation.
» A personal diary: If your life is full of crazy adventures, colorful fiures, drama, passion, and ludicrous jokes, you can stick with the tried-and-true blog subject: You. With a unique voice and great writing, you can attract readers who can become friends.
» Deals and coupons: One of the most active online communities consists of deal-seekers. If you love deal matching and coupon fiding, this may be your perfect blog niche.
» Do-It-Yourself and lifestyle: Do you look at trash and see treasure? Is organizing a hobby rather than a burden? The world of lifestyle, design, or DIY blogging may be a fi for you! The following sections look at each of these topics in a little more detail
Parent blogging Generally speaking, parent blogging is memoir-style blogging, detailing the tri-
als, tribulations, and general hysteria of raising children. Quite a few parenting blogs start before much parenting is going on — before or during pregnancy — and then proceed through infancy and upward. Don’t let the
fact that you’re not quite a parent yet deter you from starting a parenting blog. They’re often hilarious, often heartbreaking, and so easy to identify with. If you don’t have children, you certainly were one once. Frankly, kids are funny. You can fid many great examples of parenting blogs out there, including the blog Woulda Coulda Shoulda ( Mir, a mother of two, writes Woulda Coulda Shoulda, shown in Figure 8-1. Her blog has earned her coverage in Parents Magazine, Redbook, and The Today Show; inclusion in an anthology; and gigs speaking about blogging at the BlogHer Conference (
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