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One marketer has gone even further than this and has ‘branded’ his
email newsletter.
The subject line of each of his emails start with the same words.
E.g. In the weight loss niche, your brand could be ‘Shed The Fat: (‘Shed The Fat’ is the ‘brand’. ‘Belly Fat Chair Workout’ is the
subject line – this will change for the next email)email newsletter.
The subject line of each of his emails start with the same words.
E.g. In the weight loss niche, your brand could be ‘Shed The Fat: (‘Shed The Fat’ is the ‘brand’. ‘Belly Fat Chair Workout’ is the
This is a very visual way to stand out from a glut of emails.Subscribers become programmed to look out for your email.There is one caveat to using this the profit factory review. Most email providers will
only show a certain number of characters from your subject line.
Using a ‘brand’ limits the number of characters shown even further.
So use with caution
Moving on to subject lines themselves……………Compelling subject linesA compelling subject line has the power to stop you in your tracks.
The subject line is the first thing anyone sees in their inbox.The main tip is to always evoke curiosity.All humans, including you, are curious by nature.
Whenever you write a subject line, ask yourself “would this make
someone curious enough to want to click open the email?” In the financial niche, don’t write ‘Your tax bill is going up by
15%’.
Instead, write ‘So sorry about your the profit factory review ’ In the fashion niche, don’t write ‘Angelina Jolie loves the latest
Hermes bag’
Write ‘This is THE handbag on Angelina Jolie’s wish list! In the dating niche, don’t write ‘Never talk and talk about
yourself on a first date’
Write ‘How many times have you made this dating mistake?’
We’re teasing the the profit factory review! Don’t reveal your hand straightaway.
Make them curious.
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