Thứ Năm, 1 tháng 12, 2016


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Now, whenever you add an <H1> tag to ez spokesperson creator review, the browser reads the style sheet and knows exactly which font family, size, weight, and color you want. It’s the best of both worlds — you get the appearance you want, and
search engines know it’s an <H1> tag. (Note to Web designers who don’t want to listen: Don’t take my word for it. Even Google recommends that you use <H> tags.)
I have heard, in the last year or so, some in the SEO industry stating that H1 tags don’t matter anymore; in one case, because the H1 tags don’t help much, and putting the tags in a larger font seems to help just as much. My response? Again, Google recommends you use H tags, so until I hear someone at Google stating otherwise, that’s the way I’d go. And as you can use CSS to format the H tags to look any way you want . . . why shouldn’t you use H tags?
Formatting text
You can also tell search engines that a particular word might be significant in several other ways. If the text is in some way different from most of the other text in the page, search engines may assume that it has been set off for some
reason, that the Web designer has treated it differently because it is in some way different and more significant than the other words.
Here are a few things you can do to set your keywords apart from the other
words on the page:
Make the text bold.
Make the text italic.
Use Title Case (uppercase the First Letter in Each Word and lowercase the other letters in the word).
Put the ez spokesperson creator review in bullet lists.
For each page, you have a particular keyword phrase in mind; this is the phrase for which you use the preceding techniques. Another way to emphasize the text is to make a piece of text larger than the surrounding text. (Just make sure that you do this in a way that doesn’t look tacky.) For example, you can use <H> tags for headers but also use slightly larger text at the beginning of a paragraph or for subheaders.
Creating links
Links in your pages serve several purposes:
They help searchbots find other pages in your site.
Keywords in links tell search engines about the pages that the links are pointing at.
Keywords in links also tell search engines about the page containing
the links.
You need links into — and out of — your pages. You don’t want dangling or orphan pages — pages with links into them but no links out. All your pages should be part of the navigation structure. It’s also a good idea to have links
within the body text, too. Search engines read link text for not only clues about the page being referred to but also hints about the page containing the link. I’ve seen situations in which links convinced a search engine that the page the links pointed to were relevant for the keywords used in the links, even though the page didn’t contain those words. The classic example was an intentional manipulation of Google, late in 2003, to get it to display George Bush’s bio (www. whitehouse.  gov/president/gwbbio.html) when people searched for the term miserable failure. This was done by a small group of people using links in blog pages. Despite the fact that this page contained neither the word miserable nor the word failure, and certainly not the term miserable failure, a few dozen links with the words miserable failure in the link text were enough to trick Google.
(After several years, Google put a stop to the miserable failure situation, but the principle still works. I discuss this Googlebomb in Chapter 16.) So when you’re creating pages, create links on the page to other pages and
make sure that other pages within your site link back to the page you’re creating, using the keywords you placed in your <TITLE> tag.
Don’t create simple Click Here links or You’ll Find More Information Here links. These ez spokesperson creator review (also called anchor text) don’t help you. Instead, create links like these:
For more information, see our rodent-racing scores pageOur rodent-racing background page provides you with the information you’re looking for.
Visit our rat events and mouse events pages for more info. Links are critical. In Chapters 16 through 19, you find out about another aspect of links: getting links from other sites to point back to yours.
Using other company and product names
Here’s a common scenario: Many of your prospective visitors and customers are searching online for other companies’ names or for the names of products produced or sold by other companies. Can you use these names in your
pages? Yes, but be careful how you use them. Many large companies are aware of this practice, and a number of lawsuits
have been filed that relate to the use of keywords by companies other than the trademark owners. Here are a few examples:
A law firm that deals with Internet domain disputes sued Web-design and Web-hosting firms for using its name, Oppedahl & Larson, in their KEYWORDS meta tags. These firms thought that merely having the words in the tags could bring traffic to their sites. The law firm won. Duh! (Didn’t anyone ever tell you not to upset large law firms?)
Playboy Enterprises sued Web sites that were using the terms playboy and playmates throughout their pages, site names, domain names, and meta tags to successfully boost their positions. Not surprisingly, Playboy won.
Insituform Technologies, Inc. sued National Envirotech Group after discovering that Envirotech was using its name in its meta tags. Envirotech lost. The judge felt that using the name in the meta tag without having any relevant information in the body of the pages was clearly a strategy for misdirecting people to the Envirotech site.


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