Viral Reach Review – Find and Publish
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If the thought of picking up the phone and calling a supplier completely freaks you out, then start with email. The phone is best for building a relationship, getting answers quicker, and showing you are serious... but email can still get results. 8. Build a Relationship This is probably the most important thing to remember when contacting suppliers.
You (and the supplier) benefit when your goal is to build a viral reach review with them. Sure, you want to make money... and they do too! But, getting personal and letting them know that you are just looking for samples to test and collect solid data on... but once the products prove to perform you will be buying large amounts.
Let them know you are looking to build a relationship with a supplier you can work with on a long term basis – not just for a few viral reach review. I know you are just getting started in the process, but you do not have to act like a rookie when contacting suppliers. You are an established company and arebuilding a brand. You are a serious player – not a tire kicker.
When you approach a supplier, it is helpful to understand their language. Every day more and more suppliers are developing and offering their own “private label” program... and it can work out very well if the way they are offering PL works for your business model. However, we have another way to approach suppliers that works wonders.
In fact, almost every supplier we have approached with Ryan's magic question has had absolutely no qualms about working with us. Here's the deal... When you ask a supplier, “Do you have a private label program?” They hear, “Do you have a program in place where you will repackage, design and print my logo on your viral reach review?” Having a supplier repackage, design and print your logo on their product increases their (and your) costs and often requires a much higher minimum because it isn't worth all the set up for that type of program unless there is a high order coming. Ryan's magic question easily gets you over this hurdle...
in fact, it removes it completely.
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