Affiliazon DFY Halloween Costumes Edition Review – Should You
Buy It?
Official site: https://goo.gl/hUCufx
How can you do this? There are three main ways:
(a) Talk about what they're
missing out on, by not having their problem
solved. Remember the human motivators of “fear of loss”, and not wanting to “miss
out” or be “left behind”. Tell them what they're missing out on, what they're
not currently enjoying because of their problem. The aim here is to build
massive desire for the results your AffiliazonDFY Halloween Costumes Edition Review offers, and hence all the good
things they're currently missing out on.
For example, you're selling a product that gives men advice on “women and
dating”. We already know what might be holding them back, but what are
they missing out on? Chances are, they're missing out on all those hot dates,
sex, love, romance, the chance to meet the love of their AffiliazonDFY Halloween Costumes Edition Review, meeting new and
exciting women, etc. Talk about those things! Make them fully aware that
they're missing out, increasing their desire to get it sorted
now rather than later. (b) Talk about the
consequences of not solving their problem now.
What happens if they don't get their problem sorted? What is life like for them
at the moment? What might it be like next week, next year, next decade... at
the end of their life as they look back on their whole life? Might it get worse?
Might it lead to even bigger problems? What are the consequences, both now
and in the future, of having this problem remain?
If you have “secret”, “inside” information, what happens if they don't know
what you know? Will they be doomed to make the same mistakes as everyone
else, over and over again?
Let's go back to the “women and dating” product as an example. The guy uses
the same old stuff to try and get women, and he gets rejected, maybe even
laughed at... leading to frustration and an even worse selfimage. These are
the consequences of not knowing
“the REAL way to attract women” or whatever.
You want to build sufficient fear of the consequences of not sorting this
problem out. At the same time, you want to be compassionate. Allow desire to
trump fear. As I pointed out earlier, don't simply tell them, “If you don't get
this sorted, you might die alone”. That's just mean. Give them hope. Gently
play on their fears, but ultimately bring them hope if they take action now.
Link the product to the results they could enjoy if they take action.
“Nobody
needs to be alone, and my product is going to show you exactly how to attract
the right kind of women into your AffiliazonDFY Halloween Costumes Edition Review.”
(c) Use your “after” story to talk about what you've got now.
Remember the human motivator of “jealousy”. Get them a little jealous. Talk
about the results you and your clients now enjoy, since you found the solution
to their problem. Make them think, “Wow... I want what you've got!”
HOWáTOáCREATEáAáROADMAPáFORáYOURáCOPY
Earlier on I recommended that you write down a list of “points of agreement”,
and then put them into a logical order. Now you can use these points to
construct a basic Roadmap, which you can use as an outline for how to get
from starting the sales letter, to introducing the product. Along the way, you
want to achieve the Five Roadmap Goals.
Creating this Roadmap will save you a lot of time and effort later on. It means
you won't have to struggle trying to figure out where to go next when you're
writing the copy. Your Roadmap will tell you where to go, and also keep you
on track. The Roadmap isn't meant to be complicated. In fact, I'd strongly urge you to
keep it to one line per thought. Write one line for each key point you need to
make, based on the “points of agreement”, and also any points that will help
to demonstrate your expertise, eliminate alternatives, and increase the
urgency for getting their problem solved. For now, you only need to get to the
point of introducing the product. You can use square brackets [ ] next to each
point, and write in any ideas on how to convey those points in your copy.
Here's an example of a Roadmap for an imaginary “dating for men” product:
ROADMAPáFORáMYá“WOMENáANDáDATING”áPRODUCTáFORáMEN
Introduce the problem
Notice that I devote just one line to each section. I'm not aiming to write the
actual copy here, this is simply a
roadmap... a guide to tell me where to go,
and how to develop my case for the product. Using this Roadmap I can now
write a whole section of copy establishing each point, and if I wonder, “Where
am I supposed to take this now?”... I simply look at my Roadmap, and it tells
me.
Notice how I get in all of the Five Roadmap Goals. I start out by introducing
the problem, and what goes wrong, i.e. why they're in that situation. Here's
where I intend to demonstrate my deep understanding of their problem. I then
share some insights, i.e. “it's not about looks” and I back it up by sharing a
story of “my friend Bill”. I then share with the reader my “before” and “after”
stories, and another insight (which I haven't decided on at this stage), to
demonstrate my authority and expertise. The “before” and “after” stories also
imply that my techniques work, which goes towards proving I have the
solution for them.
I include a section on “why it's urgent to get this sorted / what you're missing
out on”, to increase the urgency and desire. Finally, I explain how I decided to
share my knowledge with the reader, justifying the creation of the product I'm
about to introduce to them. And by that point, I'll be ready to introduce the
product!
This Roadmap isn't meant to be the final say on how my sales letter will
develop. It's simply a useful starting point a rough guide for how to get from
the beginning, to the point of being able to introduce the product. It's one way
of getting from A to B, but when it comes to actually writing the copy, I'm free
to take a diversion or change something if I feel it's justified. However, when
you know where you want to go, and roughly how to get there, it makes the
journey so much easier.
Details:
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