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There
is far too much to say about covert action bar 2.0 review to include in this book, but here are
a few quick general tips that can help get you started and improve your photos
right away: • Your camera matters. If you plan to take a lot of photos for your
blog, invest in at least a starter DSLR camera. I have used my trusty Nikon
D3100 for several years now, and still love it.
It
is easy to use and has a great guide mode that helped me shoot in manual mode
before I fully understood how manual mode worked. While sometimes I dream of
upgrading my camera body, I found that first investing in a premium lens for my
starter body was a much wiser choice. The 24-70/2.8 lens is super versatile and
gives my photos that great blurriness in the background that I love. • Get the
lighting right.
There
is nothing more important to a photograph than good lighting! In fact, learning
about photography is more about learning to understand light than anything
else. Bright, indirect daylight is best. Ifyou are shooting food or crafts,
shoot during the day, either outside in the shade or in front of a well-lit
window with your back to the window.
Make
sure you are out ofthe direct sunlight! Whenever possible, avoid using your
flash. • Check your background. Make sure there is nothing weird or distracting
in your background. The plainer, the better! • Use the “Rule of Thirds.” For
better composition, imagine your photo split into thirds horizontally and
vertically, then try to get the main focal point of your photo to be on one
ofthe lines or at one ofthe four intersecting points. There are lots of great
online resources for learning how to work your camera.
I
have personally used and like the MomTog’s Un-Manual. I think it is a great
guide with a ton of easy-to-follow information. My only real problem with the
Un-Manual was that the author uses and references a covert action bar 2.0 review for all the detailed
instructions and diagrams. Since I shoot with a Nikon, it was a little trickier
to learn from.
I
have also taken several online photography courses, including Ashley Ann
Photography’s Snap Shop, Sweet Violet Photography’s Simply Basics, and MeRah
Koh’s Magical Light course. They were all extremely helpful, and I highly
recommend any ofthem. Make It Pin-Worthy I’ve already alluded to the importance
of Pinterest when it comes to promoting your blog, and rest assured I will be
talking about Pinterest a lot more before this book is done. There is a reason
for that, and not just because I think Pinterest is fun (which I do!).
Right
now there is no single better way to promote your blog content than Pinterest,
particularly if you haven’t yet established a platform. Quite honestly, when
used correctly, Pinterest is more powerful than Facebook, Twitter, Google+,
StumbleUpon, SEO, blog hops, link parties, and even paid advertising combined.
It
is, in my opinion, the number one thing worth spending a lot of time on to get
it right, and while it is never a good idea to put all your eggs in one basket,
something must be said for seizing an incredible opportunity. The great thing
about spending the time to make your content “pin-worthy” is that doing so
actually makes your content better.
Pin-worthy
content is also share-worthy via other social media outlets, and more SEO
friendly as well. If something does well on Pinterest, it will do well pretty
much everywhere else. Pinterest is just the fastest way to draw attention to
it. So what makes content pin-worthy? Pay attention now because this part is
important: the most pin-worthy posts are the perfect combination of compelling
content and highly pinnable images. In the last chapter, we talked a lot about
creating killer content and the importance of being awesome. Awesome content is
compelling.
Awesome
content makes people want to click over right then and there. Awesome content
then makes those readers re-pin and share and comment, which in turn convinces
other readers to do the same. Awesome content sells itself. But Pinterest is a
visual site, which means that the accompanying image to your awesome content
must be equally compelling. Your image must sell your content.
In
other words, the image you pin should tell enough of your story to make people
want to read more. Pinterest is still pretty new, but there have been a few
studies on what types of pins get more re-pins. These observations are a good
place to start. A recent article from Curalate Insights3 found that: • Colorful
images are better than monochromatic images. • Bright images are better than
dark covert action bar 2.0 review.
•
Warm colors are more likely to be re-pinned than cool colors. • Close-up shots
are more likely to be re-pinned than panoramic shots. • Pins without faces are
far more likely to be re-pinned. At this point you may be thinking something
like, Well, my blog isn’t about crafts or home decor or recipes, so Pinterest
doesn’t really apply to me .
Surprisingly,
my own anecdotal research and personal experience on Pinterest has found that
while recipes and DIY images do tend to get re-pinned quite a bit, they don’t
drive nearly as much blog traffic as articles and images that relate to
something interesting, helpful, inspirational, or life-changing. People will
pin and collect images they like, simply because they are pretty or interesting
or inspiring, or because they look delicious.
Converting
those pins to page views means taking your beautiful images one or two steps
farther. Those images must correspond to great content, and your image
description on Pinterest must be engaging enough to capture people’s attention
and give them enough of a sense of urgency to want to read that post right then
and there.
This
means, ifyou are a DIY or home decor or food blogger, your beautiful images
must connect on an emotional level or they will simply be re-pinned without
really driving traffic. On the other hand, if you are a writer, this means
making your accompanying image compelling enough to sell your story, similar to
the way a book cover sells its content. Here are a few examples ofsome ofmy own
most popular pins to give you a better idea of what I am talking about.
All
of the following pins have been pinned and re-pinned thousands of times and
have driven tens of thousands of new readers to my blog. Notice that they
represent a variety of subjects, from recipes to cleaning tips to DIY projects
and beyond, but that each one has three important things in common—great
content, a nice image and graphic that works with the title, and a compelling
description to make you want to click and read that post.
Before
I get you too excited about the limitless possibilities of Pinterest (though it
might be too late), we are going to back up and take a quick look at some of
the traditional or “old school” methods of building traffic and growing your
platform. It seems a little silly to even use the word traditional to talk
about anything blogging-related when blogging is only about fifteen years old,
but the truth is that blogging and social media are constantly changing.
What
worked well five years ago now seems archaic, and what works now may very well
be just a flash in the pan. In fact, my main reason for self-publishing this
book rather than taking the traditional route was that traditional publishing
simply takes too long and technology changes too quickly. I wanted this
information to be as relevant as possible right now, even ifthat means I have
to update every year.
So
why bother with “old school” methods at all, you might be wondering, if
technology is changing so fast? The answer is that when you are trying to grow
a blog and build your platform, it is best to get traffic any and every way you
can. While viral traffic from social media—which we will talk about in the next
chapter—can be faster and more efficient when it works, it is also more
volatile.
What
is white hot one day can be ice cold the next. I have learned the hard way that
it is never a good idea to put all your eggs in one basket. The more diverse
your streams of traffic, the more stable your blog will be. The smartest
approach to building blog traffic is to approach it from a variety of angles,
in however many ways you can, focusing on both short-term gains and long-term
growth.
But
before I delve into the various ways to build your blog traffic, I have to
start with a strong word of caution, as I know there are probably more than a
few readers who will go straight to this chapter without bothering to read
about the importance of content and presentation first. Are you ready? Don’t
try to build your blog traffic if your blog isn’t ready. Just don’t do it.
There
really is no point in trying to build your blog as a business if your content
is just okay, your navigation is an exercise in frustration, your
do-it-yourself design screams amateur, and your poor-quality images are
completely uninspiring and un-pin-worthy. Yes, maybe your parents will read it
and love everything you have to say. The rest of the world will pass.
Always
keep in mind that sustainable blog traffic growth only happens if your content
rocks. Getting people to come once is one thing; getting them to come back
again and again (then tell all their friends to come too) is what will ultimately
build your blog.
If
you are working like crazy to build your traffic and you aren’t seeing any
results, it might be time to go back to the drawing board and re-evaluate your
content. But now, with that lecture out of the way, let’s look at some of the
traditional approaches to building your blog traffic. Word of Mouth Quite
honestly, this is how many bloggers got their start, and how most bloggers
continue to get started down the blogging path.
You
start a blog, write a few things, then tell a few friends or a few family
members who in turn—if what you’re sharing is any good—share with a few more
friends and extended family members, and so on and so on. Word of mouth is a
great way to start building blog traffic, and to start getting feedback from people
you know and trust.
They
can tell you if you are on the right track (or what needs work) before you try
marketing yourself to the masses. Telling people you know that you are writing
a blog is also critical practice; if you can’t sell your blog to your best
friend, then to whom can you sell it to? Before you go out and start telling
people, put some time and thought into crafting your “elevator pitch”—your
thirty-second overview of what your blog is about, and why people would want to
read it. Practice it, hone it, OWN it.
Then
go out and let people know! If you are in the beginning stages of blog writing,
or even if you’ve been writing for a while but haven’t quite dared to tell
those closest to you, here are a few ideas: • Send a quick email to everyone in
your address book, inviting them all to read your latest (or favorite) blog
post. Be sure to include the link! If you’re feeling brave, let them know you
would love to get some honest feedback, then ask a few specific questions.
Just
be sure you’re prepared for honesty! • Every single time you publish a blog
post, share it with a comment on your personal Facebook page. Again, ask for
feedback! • Have inexpensive business cards printed, then share them with
everyone you know. • Have an inexpensive bumper sticker or car decal printed
with your web address.
This
is how all my neighbors—even the ones I didn’t know— started reading my blog!
(A word of caution—depending on what you write about, that can get weird.
Sometimes it is better that your neighbors don’t know about your blog.) •
Politely ask the people you trust who you know read (and like) your blog to
spread the word.
You
can do this via a blog post, or at the end of each blog post, or in person.
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