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“XYZ wants you to join his cryptomatic360 review” –is about the SUBSCRIBER being asked to do
something.
“XYZ is trying to reach you” – is about reaching the SUBSCRIBER.
Certainly including your name in the subject line – especially if you are well known to
your subscribers – can be a powerful way to grab the attention ... IF you don’t lose sight
of the fact that the FOCUS needs to be on your subscriber and not on you.
Your name draws the attention TO the email, but the emphasis on your subscriber is what
draws them in TO READ your email.
5. The Delayed Personalization. Number five – we have the “Delayed Personalization”.
The idea here is to include the subscriber’s name in the middle or end of the subject line
instead of the beginning.
Some examples include:
* 2 free passes for you, Lucy
* The information Paul requested
* Username and password for: Nicole White
* Sorry, Ryan – I gotta cryptomatic360 review
Now, I do want to mention if you’re going to use the subscriber’s name at the end of your
subject line, then keep it short. You don’t want to cut off their name by having a long
subject line.
But, again, you’re using their name, but it’s in a slightly different position, making it
stand out from the mass majority of others who have the standard “Joe, here’s blah,
blah, blah”.
6. The Partnership Personalization. The final type of personalization that I want to
mention that you can use in your subject line is the “cryptomatic360 review”.
What you’d do with this type is to merge both your first name and the subscriber’s first
name into the subject line.
Examples:
* Jimmy and Joe write an ebook together
* Jimmy and Joe have lunch at the Big Seminar
* Jimmy answers Joes travel questions
* Jimmy trains Joe to write subject lines
Again, the idea is to create a sort of partnership effect in the subject line. This is a
GREAT subject line for a coaching offer or a survey offer or for some kind of incentive
offer.
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