The P.O.P Formula Review - Proven,
Step-by-Step Commission Blueprint
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Site: https://goo.gl/yrcWRb
Many spam filters will now pick up ‘click here’and put your email
into your subscriber’s spam folder.
Instead, use command words within a sentence e.g. ‘ click to
download eBook’ or ‘download the p.o.p formula review here’.)
Selling the click technique
A mistake a lot of marketers make is to try and sell their product
right inside the email message. But this is asking a lot from one
email.
This one email needs to be enticing enough to be opened and read
through, do all the selling for you, AND overcome any objections.
Long emails do not convert as well as short emails.
If you're selling something, don't sell it in the email. Instead, ‘sell’
Leave the selling to your sales page.
Also, do not offer more than one thing in each email.
I’ve received emails from marketers who seem so hell-bent on me
taking action, they ask me to do 2-3 different things in oneemail!
It is distracting. Confusion does not make people click your links.
Each email should have the goal of getting your subscribers to do
one thing and ONE thing only.
Now please note, this does NOT mean you should never have more
than one link in your promotional email. For example….Crucially, no matter which link is clicked on, they all go to the
same offer.
No big sell. No trying to overcome objections.
Just placing your offer as the next logical the p.o.p formula review
Qualification technique
Here’s a great psychological tactic used by a number of our
marketers. It’s a form of reverse psychology.
Most marketers go about promoting in a very needy manner, as if
subscribers are doing them a favour by purchasing from them.
Two of our expert marketers use ‘reverse neediness’ to devastating
effect. What they do is ‘qualify’ their subscribers to see if they are
the right ‘fit’.
In other words, they make subscribers feel they have to be
good enough to buy this product!
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