VideoCrate
Value Deal Review – The Fantastic in Video Marketing
Official Site: https://goo.gl/z5G6tG
Emotion produces response. Got it?
Write from your subscribers’ point of view.
And, finally, “write from your subscribers’ point of view.” It doesn’t matter what
you want or what you think or what interests you or what is most important to
you. It only matters what your videocrate review’ think. The better you know your list,
the better you’ll be able to push their hot buttons in your subject line. Get to
know your subscribers, their wants and needs, their interests and desires. And
create subject lines that come from THEIR point of view, not yours.
So, again, remember that traditional “headline rules” apply to subject lines as well.That brings us to tip number ten, and that is, “Intentionally be negative.”
Anyone who’s been involved in marketing at all, or who has done any research about
marketing, knows that there are two universal, immutable (that means they apply to
everyone and they don’t ever change ) – there are two universal, immutable motivators
that are behind virtually every buying decision we make in life.
All marketing comes down to focusing on the two great desires of mankind, which are...
Increase pleasure.
Decrease pain.
In a nutshell, that’s what all human beings basically want in life: we want to increase
pleasure and decrease pain.
generally focus on what TO do as opposed to what NOT to do; they generally focus on
the positive instead of on the negative.
Now, I know without a doubt that it’s NOT because speaking of “decreasing pain” isn’t
effective, because it is. It’s been a hallmark of effective marketing for far longer than
you and I have been around and it will be effective long after we’ve gone.
And, I’ve even tested it in my own email campaigns with VERY good results, so it works
in email as well.
And I’m not the only one. I’m on about a gazillion lists – I’ve already told you about one
of my secrets of getting a hotmail account and just subscribing to all kinds of lists to
study their habits – and what I’ve noticed is that those marketers who I’ve generally
categorized as the brightest of the bunch DO in fact use the “negative consequence”
None of us want to miss out. None of us want to be unprepared. None of us want to
walk into a brick wall. None of us want to experience delays or setbacks or any other
painful result.
So, when an email subject line comes along that in some way warns us or empowers us or
equips us to avoid failure, we’re probably going to take a closer look.
How about some examples?
The 1 mistake most gardeners make
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