Thứ Bảy, 17 tháng 12, 2016


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You’ve chosen your blog’s name, selected the hosting plan that is best foryou, and gotten into a publishing rhythm that works with your life. Now,how do you go about helping your blog’s audience locate that amazing content? If a blogger blogs and no one reads it, did they really blog?
Thankfully, there are a variety of methods meant to connect your potential audience with your blog as well as keep your current audience reading regularly.
Although everything from your social media presence, discussed in Chapters 17 and 18, to your interaction with the blogging community, covered in wp site guardian 2017 reviewwill help grow your audience, the methods covered in this chapter carry a big bang for your buck.
Diving into SEO
Search Engine Optimization, or SEO for short, is the art of maximizing your blog’s potential to be found by search engines. If your site is succeeding at search engine optimization, your content is likely to appear high on the list of results that a search engine returns. In a similar manner, if your site falls short in the area of SEO, your blog will likely appear a few pages into search engine results. The goal of SEO is for your blog to be found by people conducting searches of words and
topics related to your content.
Understanding SEO
SEO cần feel a bit like an elusive magic formula to bloggers hoping to climb up the ladder of search engine results. For bloggers already investing time and money in other aspects of their craft, it may seem like just one more task in a growing to-do list. The main trick to maximizing your blog’s search engine potential is understanding how SEO works in the fist place. Because such a large proportion of Internet traff comes from search engines such as Google and Bing, it’s important to help those search engines locate your blog. The content on your site, from the words you use to the titles you give your images, can either make your blog more visible to search engines or bury it. Imagine search engines sending out millions of tiny, information-gathering spiders to “crawl” every site on the web. These crawlers return to the search engine and report on what they’ve found. They’re hoping to provide one very important piece of information: How well does this website answer a search engine question?
Although the information about SEO can fil an entire book (Search Engine Optimization For Dummies, 5th edition, by Peter Kent, John Wiley & Sons), the important piece to know is that you have the power to decide what those search engines will fid when they come crawling at your door.
Creating an SEO-friendly blog
Perhaps you’ve gotten to this point in the wp site guardian 2017 review and you’re wondering if you’re blogging for yourself, for your readers, or for some nameless, faceless search engine. Let me reassure you that you should not be creating content simply with the purpose of charming those crawling search spiders. There are some ways, however, that you can make your already awesome content more appealing to the search engine results. For starters, search engines still prefer words over images. As mentioned in Chapter  12, carefully crafted images are a key component to blog post sharing in the age of popular sites such as Pinterest. To help those images do their job in pushing your blog to the top of search results, be sure to always utilize the “alt text” fild when uploading your images (as shown in Figure 16-1). Think about what words readers might search for that would drive them to your post and use those keywords in your image description.Speaking of keywords, you may not be sure where to start when selecting searchfriendly wording for your posts. A variety of keyword tools are available to help
you select the best search engine–friendly words for your blog content, including the following:
» Keyword Tool (
» Wordtracker (
» SEO Book (
» Google Trends (
» BuzzSumo (
Utilizing SEO tools
If all this sounds a bit overwhelming, don’t throw in the towel just yet! Free
WordPress plug-ins are available to meet your SEO needs. Search engine optimization plug-ins are some of the most downloaded on the Internet, so know that
you are in good company! Here is a small selection to get you started:
» WordPress SEO by Yoast (
» SEOquake (
» LinkPatrol (
Branding Your Blog
When you see a red dot inside a red circle, what store comes to mind? How about those golden arches? Does a particular brand name come to mind when you see the swoosh symbol?
Just like popular stores, restaurants, and shoe companies, bloggers need to think about their personal brand. Your blog is far more than words on a page. Your blog is a snapshot of who you are, what you’re trying to communicate to the world in a quick snippet of information. Taking time to think about your blog’s branding
and how to convey that to readers may take potential visitors and turn them into regular members of your reading audience. Telling them what you’re going to tell them Once upon a time I used to teach middle school English. One of the fist things I taught students was how to write an informative essay, and I always told students to begin by telling readers what you were going to tell them. You want visitors to your blog to know immediately what they’ll fid if they spend some time clicking around your site.
One way to make this clear is with a great tagline for your site. In Chapter  9, I introduced you to Nancy Friedman’s blog, From Hip to Housewife, which uses the tagline “on aging and momming and my twenty year quest to lose the same ten pounds.” Readers know immediately that they’re going to fid a specifi kind
of content if they stick around long enough to read a post. Showing them what you’re going to show them
As you may have fiured out by now, blogs are a very visual medium and have as much to do with what readers see as with the words they read. Effctive blogbranding includes using visual elements of a blog to convey your blog’s purpose to readers at a glance.
Take a look at Figure 16-2, which showcases the site The Centsible Life by author Kelly Whalen. Everything from the title, to the logo, to the quick author bio in the sidebar shows the reader quite clearly that time spent reading this particular blog is meant to bring readers fiancial savings. Think about what you want readers to know about your blog at fist glance, and then play around with ways to convey
that visually on your wp site guardian 2017 review
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