Thứ Hai, 27 tháng 2, 2017


Official site:
A certain way to failure is to focus on trailing numbers. Trailing numbers are those numbers that show up on your bank statement at the end of the month. You made X, and you spent Y. When you’re making money it can be easy to ignore these numbers – until it’s too late and you have a big problem. Focus on leading numbers because you can do something about those. If you don’t have enough ad impressions, or enough visitors, you’re not going to reach your goal. With that information you can act now, instead of re-act in shock and horror at the end of the month.The point has been made, but I need to stress it.  It’s so important. When the game is intangible it’s overwhelming, unclear, unpredictable, confusing, frustrating and the work is never, ever done.
I have found peace and success by focusing on the process and the numbers that matter. I have built up great successes, but failed to pay attention to key numbers only to see everything fall apart. You may find sales are great even though your list stopped growing. And then, seemingly out of the blue, your income drops to half.
A traffic source dried up, visits declined, list growth slowed to a trickle, and because the rest of the system
works it kept supporting you until everyone moved through the pipeline. Ouch! It was predictable. What needed to happen was clear - if only those numbers were defined, measured and addressed. I believe that marketing is game of creativity and science. The science gives us numbers to measure our creative affiliate titan 3.0 review. The science tells us what needs to be impacted in reality, and our creativity is the only limit to making that happen. Not at all traffic is created equal. If you know the law of 80/20 then it should be no surprise that it applies to traffic as well.
80% of your income will come from 20% of your traffic. With traffic I take it a step beyond that – Because 80% of THAT income will come from 20% of THAT traffic – In other words 96% of income comes from 4% of traffic – that’s the traffic you want to focus on. Working and investing in the other 96% is a complete waste. I don’t care about 1000 visitors per day – I care about the 4% who are going to buy something. 40 per day are just as good if they’re the right ones. Don’t be seduced by promises of big traffic, cheap – it’s fool’s gold – garbage. It’s cheap for good reason. The Four Quadrants of Traffic Have you ever heard of the “Four Quadrants of Knowing”?
It goes like this What does this have to do with traffic? (And later you’ll see how what it has to do with conversion, and how you need to approach each with a different landing page). Think about yourself on a trip to the grocery store while visiting friends or family in another part of the country, or world – things are a little different than you’re accustomed to. You arrive with a list in hand and three items on it. Coffee Coco Puffs
Cake mix First you go to the coffee aisle. Generally you know what you like but here the brands are unknown to you. You know what you want – coffee with specific characteristics – but you don’t know which kind. In this case, you know what you don’t know – you don’t know which coffee is most suitable to your taste.
Another shopper comes along and you ask their opinion you don't know this person, but they seem to know what they're talking about so you take the advice. Second, you go to the cereal aisle – you’re in luck,
they’re fully stocked with Coco Puffs. That was easy – you knew what you knew – you wanted Coco Puffs. In
spite of countless alternative choices you bought what you came for. Third, you go to the aisle where the cake mixes are. You’ve never baked a cake and initially the choices seem overwhelming. Then you begin to realize things you didn’t initially know that you knew – you like chocolate, you like simple (Just Add Water!), you
recognize the Betty Crocker Brand – that wasn’t so tough, you knew more than you realized. Thankfully not every cake mix is sold in a generic white box that simply says "affiliate titan 3.0 review". And finally, on your way through the checkout line, while wondering how it is you ALWAYS get stuck in the slowest line, some nifty little gadget catches your eye – something you didn’t even know existed – and since it’s only a couple of bucks you toss it into your basket. This falls into the category of stuff “you don’t know that you don’t know”. The online world and traffic work in a very similar way. All people hold stake in each of the 4 Quadrants, but what they know and what they don't know is dramatically different. And depending on what they know, and what they don't know, they are in various degrees of awareness and desire for whatever you might have to offer. The odds of being successful with each of these 4 quadrants vary greatly - each requires a different sales approach and those approaches require minimal to maximum effort. People who don’t know what they don’t know are the
largest traffic segment by far. There is a massive world of information, products and services that most
of us have absolutely no idea exist. When something enters a person’s consciousness for the first time how likely do you think they are to make a commitment? How likely do you think they are to make a BIG commitment? You never see a $37 item sitting on the shelves of the checkout line, for good reason.
This “Don’t Know What They Don’t Know” traffic is atough conversion. It might come cheap, and it might
come in high volume. But you don’t play here unless you’re on the world class level of conversion and you
have money to blow. People who don’t know what they know are perhaps the most interesting group.  These are people who DO have some awareness but they haven’t assembled the pieces in their mind. Help those take the approach of assessing what they know and crossing things off the list to narrow the choices. Often more information IS NOT the answer to conversion - the answer is to help people get clear on what they already know so that they are able to focus in a more narrow direction.
Again, however, turning this traffic into a buyer requires skill – quizzes work great to help show people in this quadrant how to get where they want to be. Next, I call people who know what they don’t know “shoppers”.
For example, I know I want a new TV – but I don’t know what kind. I know I want something, but I’m looking for
the right fit.  We’re getting closer to where we want to be with regard to affiliate titan 3.0 review. But to sell to this kind of traffic you need to know, and communicate, what’s on the market and what the best fit is. People at this stage are close to making a decision, but they’re not there yet. There are a wide variety of directions they can go – and that means you need to cover a wide range of options and REALLY know your stuff. This isn’t the place to start – it’s the next place to get to. Finally we have what I call “buyer traffic”. Don’t confuse my use of “buyer traffic” with the bastardized versions. I AM the one who penned the term and others have tried to put their own take on it. We’re talking about people who know what they know – they know what they want. They just need someone to close them – to convince them they’re making the right choice – to direct them to the right place and the best
deal. This is the 4% I’m talking about – you almost never lose money targeting these specifics
 tag: affiliate titan 3.0, affiliate titan 3.0 bonus, affiliate titan 3.0 by chris x review, affiliate titan 3.0 coupon, affiliate titan 3.0 demo, affiliate titan 3.0 discount, affiliate titan 3.0 explains, affiliate titan 3.0 honest review, affiliate titan 3.0 review bonus, affiliate titan 3.0 reviews, affiliate titan 3.0 works, review affiliate titan 3.0

Không có nhận xét nào:

Đăng nhận xét