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8 Bad Words Which Cause
Emails Suicide
Obviously there are many dos and dont’s of email marketing. While drafting the email for marketing you need to be careful with certain words that may have a negative impact on your campaign, you can always twist around and use them.The striking part of your email is the subject line, which plays the basic role in deleting or opening an email or getting it caught in the spam filter. It needs to be engaging, not boring, short and simple. There are many reasons that can cause an email to get caught by spam filter and end in spam box, but the rule of thumb is to add words in subject line that will help your email get past the spam filter. Certain words trigger spam filter and by avoiding them you can easily avoid spam filter and increase your email open rates.
8 Deadly Words
1. Learn – when you use the word “learn”, your reader assume that they have to make effort to understand something.
2. Tell – No one likes if they are told vidnimation review .
3. But - when this conjunction is introduced in a sentence, it contradicts the preceding sentence resulting in turning down you reader.
4. Buy - when you will them to buy, they think they will lose money without any benefit in return
5. If – it introduces a condition for the readers.
6. Things – it is a generalized term and reader will assume that you are not sure about it.
7. Stuff – This again implies that you are clueless
8. That – this is again a misused word and is often repeated.
11 . Most Persuasive Verbs
The ability to write an effective marketing email will help you achieve your sales targets effectively and efficiently. There are several words that possess the persuasive power. Using these you can put up an effective marketing email. People like it when they are personally addressed.
A research carried out by Leo Burnett using both successful and unsuccessful copies of emails to analyze the reasons of its success. He discovered an amazing fact that the use
of too many adjectives in an email resulted in its failure, whereas using lesser adjectives lead to its success. He therefore concluded that for an email to be successful, it should contain more verbs than adjectives. An analysis of his findings reveal that emails having adjective to word ratio of 13 – 1% were successful and those having a 24 – 1% adjective to word ratio were not. He concluded that the use of persuasive words is the key to success of email. Using the word “You” creates their involvement on personal level. The word “free” is another very useful word that can be used in your email. No one ever says no to free products or services. When you ask your customers to “explore” through, they get inquisitive and follow the link. Mystery plays an important role in persuasion. People want to “win” always, when you offer them to win, they will be persuaded to do so.
“Instantly” is another persuasive word that triggers a sense of immediate action and people click through. When you introduced something “new” they always want to know that too, which makes it yet another powerful persuasive word. Two Things Every Freelancer Should Do Right Now Conclusively, action verbs prompt readers to take action. In sales, you want to do two things:
1. Show the potential customer that there is need,
2. Show the potential client how your product or service will make their lives better
And the verbs are what move you along. They make your pitch come alive, your sentences
12. Magic Words That Get The
Emails Opened
First thing noticed by your person in an email is the subject line. It needs to be captivating to get their vidnimation review. Using subject lines giving reasons why you offer should be accepted or those telling them the benefits that can be derived from your product or service are said to increase the open rate of the emails. Asking questions in subject lines can also get you excellent open rates.
Let’s say, you're trying to provide services to someone and you send them an email. They ignore you. A week later you send a polite follow-up. And they ignore you again. If this is the case then your ego is definitely bruised, and you still don’t have an answer to your email. Worse yet, you’ve wasted so much time trying to chase down answers. Subject lines comprising of interesting and captivating words such as discover, secrets etc. add fuel to readers’ curiosity and increase the open rates. News and latest information also appeals customers thereby leading to increased open rates. Funny, controversial or shocking subject lines are also very interesting and encourage them to open emails. But the subject lines based on any of these themes need to be
active. simple and clear so that they understand them easily. Complicated subjects are no appreciated by the customers. Smart freelancers, entrepreneurs, copywriters and designers, all understand the impact of language of the minds of people. Some sentences are time-tested which boost response and conversion rates. Finding the right set of words is the key! It is pretty easy to determine the right set; and when you are not sure, customer feedback will come in handy. The 30 Magic Marketing Words The following 30 “magic marketing words” can be used in the next media post on a directmail postcard or website to see which yields the best response.
1. Your – Address the customer directly rather than talking in passive voice. Because – Give customers a reason why they need to take action.
2. Free – Attract customers with offers.
3. Money – Direct customers towards what they are earning, rather than paying for.
4. Security – Minimize the perception of risk so that customers feel more secure and willing.
5. Incredible –Make customers feel amazing with offers.
6. Benefit – Ensure that every step in the purchasing process is easy and how the product that benefit them greatly.
7. New – The idea of something new is always intriguing and this is what customers would feel important.
8. Limited Time – Keeps offers for a limited time for extra motivation of customers.
9. All inclusive product – Make the product all inclusive so that the customer would not need anything else apart from it.
10. Negative – Pointing a negative benefit like no need to overpay for products again will be best for the business.
11. Edge – The product is unparalleled in the market.
12. Save – Emphasize on saving money which will always entice people.
13. Genuine – Remind customers that the product is guaranteed and 100% genuine.
14. Effective – Tell customers about the effectiveness of the product and authenticity.
16. Results – Results is all that matters in the end.
17. Success – Fill customers in on your secrets for success which will get them very much interested.
18. The – This means that the product is perfect. Understand the difference: “3 Solutions for Marketing Success”/”The 3 Solutions for Marketing Success.”
19. Instantly –Don’t make customers wait on anything.
20. Solution – Provide a swift solution in the start to attract customer attention.
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