ProfitMozo Review – The One-Time-Purchasing, Automatic A-to-Z
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Official site: https://goo.gl/ON1enR
Give
them a clear call to action with a reason to buy now.? After youlist the
benefits of the offer, you need to specifically tell your readerswhat you’d like
them to do (click on the link and buy the product) – andgive them a good reason
to do it now. Example: “Listen, if you need to create profitmozo review, then you need
this package. There’ s no better way to create content quickly and easily.
Never
again will writer’ s block or poor writing skills keep you from creating the
content you need. Check it out for yourself right now and do it now while you
can still get it at a great price!One last tip before I leave the topic of
backend products…Ideally what you want to do is to choose offers that not only
help your prospectsthe most, but also those that put the most money in your
pocket.
To
that end, youmay want to do some testing to see which offers your prospects
respond to thebest.If you have a mailing list, one way to do this is to “split
test” your offers, meaningyou randomly divide your list into at least two
groups, and then promote adifferent profitmozo review to each of these groups.
This
will give you an idea of whichproduct gives you the best response rate—and then
you can promote this offer atthe end of your short report.Another way to do it
is to test with the report itself. You can do this by creatingtwo versions of
the report, one which promotes “Product A” and the otherpromotes “Product B” on
the last page.
Half
of your shortreport customers willget the first version and the other half of
your customers will get the secondversion of this report. You can then use a
tracking tool (like Google Analytics) tosee which links get the most clicks and
which product puts the most profit in yourproduct. Once you’ve determined this,
then you can have all your customersdownload the version of the report that
creates the most profits for you.
So,
those are the chief things you’ll want to include in packaging your
specialreport as far as the “contents” are concerned. What about the
“cosmetics”? Let’stalk about that for a few minutes... Cosmetics:We’ve talked
about WHAT to include in your special report. Now, let’s turn ourattention to
HOW you should include those things. In other words, how do thesematerials
LOOK? Appearance is important. Very important.There’s a big difference between
something scribbled in crayons and somethingetched in calligraphy.
While
we aren’t striving for a work of art here, it is our aimto create something
aesthetically pleasing rather than something that proves to bean eyesore.So,
let me briefly mention 8 things you’ll want to do in order to sharpen
theappearance of your special report as you finish up “packaging” the
materials… (1) Header and Footer?. The layout of your content pages begins with
a“header and footer”.
These
appear on every page of your special report,with the exception of your title
page (page one). Not surprisingly, the“header” appears at the very top of the
page and the “footer” appears atthe bottom of the page. Example Header: If you
look to the top of the page you are now reading, you’ ll see an example
“header”.
I
most often use the title of the work in boldface style, with a horizontal line
beneath it to separate it from the remainder of the page. Example Footer: By
turning your attention to the bottom of the page, you’ ll see an example
“footer”. Note the use of copyright information to the left, my website address
to the right and the page number in the middle.
Additionally,
there is a horizontal line above the text to separate it from the remainder of
the page. (2) Margins. ?I have observed some marked differences in the size
ofmargins in the many years I’ve been reading information products.
Someblatantly use 1.5”2.0” margins in an attempt to produce “more pages”with
the same amount of text. These same folks use 20 point text for thesame
purpose.
Resist
the temptation to join them. You don’t need toattempt any sleight of hand
tactics – which are quite obvious, by the way – to “pad” your length. It’s not
quantity we’re after in special profitmozo review, it’squality. The point is to be to the
point! I recommend .75” margins withadditional space at the top and bottom for
your header and footer. (3) Fonts.
?There
are a lot of wellused fonts that you can choose from increating your special
report. Some of the more prevalent are Times NewRoman, Helvetica, Arial,
Courier, Tahoma and Verdana. To be completelyhonest, I don’t have a preferred
font that I use. Any of these I’vementioned work well. What I don’t recommend
is trying to get cute byusing some of the fancier fonts you’ll find in your
word processor.
Whileit
may look nice at first, many other fonts become difficult to read after aperiod
of time and could detract from your work. Note: One
thing I DO recommend is that you use THREE different fonts in your special
report. One for boldface, larger headlines. (Such as Tahoma) . Another for the
main bulk of your content. (Such as Verdana) And a third one for isolating
special text to make it stand out.
(Such
as Courier) You’ ll note that I do this repeatedly throughout my reports. In
fact, what you’ re reading now is in Courier New in order to bring attention to
it.It’s also a good idea to stick with standard 12
point text size. In thewords of Goldilocks, “this one’s just right”. (4)
Headlines?.
When
you arrive at new chapters, distinctions, listings or anyother kind of
“separation / divider” in your special report, refocus yourreaders attention
by using boldface, larger text headlines. I generally use18 point Tahoma in
bold style. This serves a dual purpose: firstly, toseparate key sections and
thoughts from the remainder of the text?secondly, to add another design element
to the appearance of the text.While I wouldn’t consider myself a master of any
design aspects (I’m awriter and marketer, not a graphic designer!) I have been
told repeatedlyover the years how attractive my materials are. So, feel free to
take alook at the presentation of headlines in this report to get an idea of
howto use them in your own. (5) Indentions and Boxes?.
Indentions
and boxes are two more nice“cosmetics” you can use to improve the flow of
reading and add anotherdimension to your report’s layout. I recommend that you
use indentions and boxes to separate key thoughts, create bullet lists, define
words andexpressions, provide case studies, give a closer look, make
arecommendation, offer an example and any other way you may want toprovide additional
details. (6) Styles?.
One of
the most commonly used design elements of your specialreport should be font
“styles” such as italics, bold? and underline. Theseare especially useful in
creating distinctions and placing emphasis onimportant points or inflections. Please
note that the numbering? and type of cosmetic? in this list of packaging ideas
is highlighted in a fontstyle.
And,
please further note that I just drew your attention to thewords “numbering”,
“and” and “type of cosmetic” in the previoussentence by using font styles. Very
effective in streamlining your contentand getting your point across in
important spots. (7) Colors | Highlights?. While I don’t change colors of the
fonts I use veryoften, there are times when using an additional color such as
red? or bluecan be useful – especially if you’re wanting to draw special
attention? toa point you’re making. Another option is to highlight your text? in
orderto make it significantly stand out.
If
you’re going to highlight, I’drecommend that you use a yellow background with a
boldface text. (8) Graphics | Screenshots | Photographs?. Finally, I want to
mentionthat there will be times when you’ll want to use graphics, screenshots
andphotographs in your special report. I have a simple rule of thumb when
itcomes to these two special agents of design: use them when they arehelpful or
needed.
If
you’re writing a tutorial for using a software program, thenscreenshots of the
application’s interface would be helpful, thus makingthem a good idea. If you’re
writing a report on weight loss and want to include “before andafter”
photographs to prove your results and / or motivate the reader,then that’s a
suitable use.
If
you’re wanting to insert some animated graphic of a clock becauseyou happened
to mention a clock in the paragraph, that’s not necessarilythe best use of your
space. One Final Note:? Before we move on to “pricing” your special report,
there’s onefinal thing I need to address about “packaging”. People used to
create “ebooks” in a variety of forms. However, today the gold standard is to
use the PDF format.Not only is it easy for you to create your downloadable
file, but people using bothWindowsbased and Mac computers can read your
report.
In
other words, it’scrossplatform friendly.You just need to write your report in
Word, OpenOffice, or Google Docs and thenexport it as a PDF.Okay, having taken
a lengthy look at “packaging”, let’s spend some time talkingabout “pricing”…
Part 2: ?PRICING?.Over and over again, the same question comes up in regards to
selling a specialreport: how much should I charge for it?There are all kinds of
formulas for determining price that we won’t go into becausemost are more
confusing than they are useful.
Let
me sum up what I’ve learnedin six years online – and what I go by in pricing my
own materials. There arethree simple “rules” that, to me, govern the amount you
should charge for yourspecial reports. Rule #1 – Your ?content? is the most
important factor in determining your price.You can pretty much answer “how much
should I charge for it” by answering “how much is it worth?”Think about it: How
much would YOU pay for 10 pages of a special report.
Well,that
depends, of course, on what the report is about. If it’s 10 pages of “how tomudwrestle
an angry crocodile”, then chances are you wouldn’t pay much for thereport. On
the other hand, if the 10 pages contained a list of the next 20 winnersof the
World Series, the information would be quite valuable to you and theamount
you’d spend for it would bear this out. Your content is the most important
factor in determining your price.
If
you’ re MacGyver and you demand a $20 million a year contract with the Yankees,
you’ re out of luck because you can’ t deliver enough value. However, if you’ re
the hottest free agent on the market and you demand that contract, you j ust
might get it because you CAN bring that value to the table. The point is
this?:? How much you charge for your report is going to depend uponhow good the
report is.
Can you
deliver the goods? Rule #2 – Your ?competition?’s inadequacies help place a
premium on your content.Listen, if you’ve got something that works which others
don’t have, that’s gonnahave a big impact upon the price (and demand!) of your
special report. Fewpeople will buy a special report on something of interest to
them if it’s the sameold thing they’ve already read a thousand times before.
But,
if you can prove thatyou know some secret, have some special insight, possess
some short cut, canpoint to some advantage that your competition doesn’t have,
then your report’s“value” just went up a few more notches.What’s missing from
your competition’s products and services that you have inyour special report?
Focus on that and you’ll find customers focused on you! Rule #3 – Your
?customer?’s expectations, buying habits and desires make the final
decision.Ultimately, the “right price” is in the hands of your potential
customers.
Theymake
the final decision as to whether or not they are willing to pay X price foryour
special report.There are several different factors that influence their buying
decisions including: ? What they reasonably expect to receive from your special
report. ? What they are accustomed to paying for similar offers. ? How much of
a desire they have for your special report at this time.The good news is: You
can, to some degree, have influence over all of this
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