Slingly Review – A Powerful
Platform to Support Your e-Commerce Business
Your
affiliates will log into the slingly review to get their links and check
statistics. But the sign up page will be hosted on your site. So you have two
choices: 1. You can buy a new domain and host it there 2. You can set it up on
your existing domain I recommend that you register a domain name that matches
the name of your affiliate program.
However,
if you want to skip that for now and get going ASAP, then you can go with option
two and get a domain later. If you go with option two, you’d simply create
affiliate signup page on your domain (e.g. DerrickVanDyke.com/affiliates.htm).
You could always redirect that page to a new domain later. This isn’t a
critical decision.
And
if you think it’ll take too much time to set up a new domain, then go with
option two for now. Lastly, if you can afford a nice graphics package for your
affiliate center, you should order it now because it can take a week or more to
get it back from the designers. What Will You Offer? We’ll talk about the major
benefits of your program in a minute when we discuss creating your affiliate
sales letter.
What
you need to do right now is decide how much and when you will pay your
affiliates. The commission you should pay depends on the value of the product
you’re selling and ultimately, the conversion rate. But to keep it simple, • If
you’re selling a low-cost product ($7 – 17), your commission offer should be
75% to 100%.
• If
you’re selling a product at $27 - $47, your commission offer should be 50% to
75%. All affiliates care about is the numbers, meaning dollars per visitor. So
if you pay 75% and your offer converts at 2%, the dollar per visitor value is
less than it would be if you paid 50% and your offer converted at 5%, right?
Let’s work the numbers… $47 * .02 * .75 = 71 cents per visitor $47 * .05 * .50
= $1.18 per visitor Now if you’re just getting started, you won’t have any
conversion stats, so affiliates will be attracted to higher commissions.
So
the more you can offer your affiliates, the better. When and How Will Your Pay
Affiliates? I pay my affiliates on the 15th of each month for the previous
month’s commissions to allow time for refunds. But you could pay your
affiliates twice a month, once a week, or every day if you want.
If
you only have a few affiliates to pay, you could just send them the money
through PayPal. But a better option is to use the Mass Pay service. Just
download a file from Easy Sales App and then upload it to PayPal. You can pay
thousands of affiliates in seconds. If you don’t want to deal with paying your
affiliates manually, you can use the Instant Pay option, which will pay your
affiliates at the time of the slingly review.
Here’s
how that works: • If you pay 100% commission, every sale will go directly to
the affiliate’s PayPal account • If you pay 75% commission, the first sale will
go to you and the next three sales will go to the affiliate • If you pay 50%
commission, the first sale will go to you and the next sale will go to the
affiliate, the third sale will go to you and so on… • If you pay 25%
commission, the first three sales will go to you and the 4th sale will go to
the affiliate The only downside to the Instant Pay option is when your
customers request a refund and you have to track down the affiliate who got the
sale.
Finally,
you can use ClickBank to process payments and pay commissions to your
affiliates. ClickBank handles everything for you and pays your affiliates via
check or direct deposit. The biggest downside to ClickBank is the fees. PayPal
charges 2-3% and ClickBank charges 7.5% plus $1 per transaction. PayPal allows
you to pay 100% commission to your affiliates.
The
maximum commission you can pay at ClickBank is 75% and the “instant pay” option
isn’t available. Action Steps To summarize, there are four steps you need to
take to create your affiliate program: ? Step 1: Decide your program name.
Something memorable that has something to do with making money should work
well. ? Step 2: Decide where you’ll offer your program.
That
could be a new or existing domain...and that second option is probably the
fastest way to get started. ? Step 3: Decide your commission offer. All
affiliates care about is the numbers, meaning dollars per visitor. So make your
offer attractive. When you’re just starting and don’t have conversion proof,
it’s smart to offer higher commissions. ? Step 4: Decide when/how you’ll pay
affiliates.
Easy
Sales App gives you the Instant Pay and PayPal Mass options. Once you’ve
decided what you’re going to call your affiliate program, where you’re going to
set it up and what you’re going to offer, it’s time to write your affiliate
salesletter. Your Affiliate “Sales” Process ne of the keys to recruiting
affiliates is giving them a convincing reason to join your program.
Why
is your program better than others? So, in a sense, you’re “selling” your
affiliate program to prospective affiliates. You can do that with a compelling
salesletter that stresses the benefits of your program and gets people excited.
Your Affiliate Program Benefits Here are a few benefits that will help convince
new affiliates to join your affiliate program: 1. An incentive.
When
affiliates sign up for my affiliate program, they get my free report called,
“Super Affiliate Marketing.” I even had an eCover graphic designed to increase
its perceived value. This is a great way to get people in and get them
motivated by giving them a plan of action. 2. Ongoing training. Let affiliates
know that they’ll receive weekly updates and tips on generating traffic and
increasing conversions.
Then
load your autoresponder with articles and reports on affiliate marketing. You
could even hold a weekly teleseminar or webinar. 3. Lifetime profits. If you
use the Easy Sales App affiliate tracking software, your affiliate will get
commission on all the products you sell (if you choose). That’s a huge
incentive because they can refer one customer and get paid on multiple
products. 4. Promotion tools.
List
all the tools available in the affiliate center—solo ads, banners, classifieds,
brandable reports, bonus offers, etc. and update your page as you add more. 5.
Monthly contests. You can run a new contest each month to motivate your
affiliates to promote your products. Keep it fresh by offering different types
of prizes (cash, iPods, laptops, etc.).
What
affiliate program do you personally know of that offers these kinds of
incentives on a regular basis? It’s a tremendous way to not only attract new
affiliates, but to also train your existing affiliates to be more active in
your program. The last step is to add a registration form to the bottom of your
affiliate salesletter. That form will add the affiliate’s information to your
database and add them to your mailing list so you can follow up with tips,
updates, and information about your affiliate program.
Once
they submit that information, they are immediately redirected to the affiliate
center where they can log in and get their affiliate link. Action Steps To
summarize, there are four steps you need to take to create your affiliate
program salesletter: ? Step 1: Write your salesletter…or use my template. ?
Step 2: Create a new affiliate list at Aweber. This list will let you stay in
touch with your affiliates, which is likely to boost your referral sales.
?
Step 3: Add an opt-in form to your salesletter. This will put new affiliates on
your affiliates list. ? Step 4: Redirect to your account activation page. This
is where affiliates can log in to get their affiliate link and promotion tools.
Once you have your affiliate sign-up process set up, it’s time to add promotion
tools to your affiliate center.
The
Easy Way to Create Your Tools Here’s a list of the minimum tools you should
have for each of your products: ? 2-3 solo ads ? One special report ? 3-4
classified ads ? Banners, buttons, and cover graphic That might sound daunting,
but it’s really not. In fact, you probably have a head start on the work and
don’t even realize it. You don’t have to write your ads from slingly review.
By
now, you should be on at least 50 different lists sending you ads for various
products. So you’ll have plenty of sample ads to use in your marketing. I’m not
saying you should “steal” other people’s work. Just re-write the ads to fit
your product and create your own. You can also grab portions from your
salesletter (from the resell rights product you are selling) and use them in
your ads.
Your
graphics are probably done already! If you took my advice, you already paid
somebody to create nice graphics for your product. All you have to do is put
those (or some subset of them) on your affiliate tools page for affiliates to
download and use however they want. Now, about the report…that’s the one that
tends to scare people, but it shouldn’t. Here’s why: ? It can be brief. A
report of 5-10 pages could be plenty.
It
doesn’t have to be a long book. ? You can reuse material. You can borrow stuff
from your product (remember, you own it) or you can buy some PLR articles to
reuse. You don’t necessarily have to start from scratch. ? Don’t forget the
purpose. Your primary goal with this report is to set up a promotion for your
product. That means the bulk of the report can be about your product.
Specifically, it can be about the problem your product solves, why it’s great,
etc.
It
doesn’t have to be anything revolutionary or difficult to write. So don’t be
afraid of the report. It’s a great tool for affiliates, and it’s not a big deal
to create.
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