WPDigiPro Review – Increase your sales of digital products
Official Site: https://goo.gl/NS9yos
As I said at the start of this wpdigipro review , you don't have to try writing your headline all in one go. I prefer to write down words and phrases, fragments and ideas first, and then later on I'll put together maybe 10 or 15 headlines based on these words, phrases and ideas. If you're short on time, the trick to speedy headline writing is to pick the fragments and ideas that are most likely to grab your prospect's attention, arouse their curiosity and make them go, “Hmm... what IS this?”... and then put those ideas together into a coherent and compelling headline. If possible, I'd start off with the hook, the idea that is going to ignite their curiosity. Then, I'd write down specific words and phrases that speak directly to my target audience. For example, if you're aiming for “internet marketers”, those might be...
“internetámarketers”,á“internetámarketing”,á“online”,á“makeámoney”,á“income”, “business”,á“runningáaábusiness”,á“entrepreneur”,á“workingáfromáhome”,á“being youráownáboss”,á“independent”,á“website”,á“list”,á“listábuilding”,á“traffic”, “conversions” By the way, be careful with words and phrases that might sound “spammy” to your target audience. “Working from home” might have negative connotations in the mind of your audience, provoking more skepticism than other phrases such as “being your own boss”.
Next, I'd write down words and phrases that describe the end results the prospect wants. For an “internet marketing” product, these might be “make $x,xxx a month”, “work from home”, “be your own boss”, “run your own business”, “have the time and freedom to...” For a beauty wpdigipro review, they could be “look and feel younger”, “become more appealing to the opposite sex”, “have more confidence / selfrespect”, “feel good”.
Now, work in your hook and/or your story. Get in the human element that creates the compelling curiosity. If you're going to get your “before and after story” into the headline, think of words and phrases that would describe you before you had the results: Ugly, Fat, Skinny, Geeky, Shy, etc. Have fun with it. Go nuts. You don't have to use all or even any of these words and ideas, but they might spark additional ideas you do use. “Fat, ManRepelling 160 Pound Female Monster...”
Do the same for after you got the results: Beautiful, Skinny, Babe Magnet, Man Attractor, Sexy, Ripped, Pure Muscle, Fit, Smarter, Genius, etc. It also helps not simply to think of words that might describe you before and after, but also to think of analogies and comparisons for what you were like before and after; i.e. you were like a “160 pound female monster” until you made your weight loss breakthrough, and now you're a “lean, mean manattracting machine”. I don't care how cheesy they sound, get 'em down on paper. They might spark further ideas for use in your headline or copy. (75% of copywriting is about coming up with the right ideas and knowing what thoughts to convey to the reader. 40.2% of all stats are also made up.)
Now write a juicy headline that gets in the hook, maybe tells the “before and after story”, or conveys the benefits of what they're about to discover. Promise them a tantalising story, or amazing secrets, or both. Appeal to as many human motivators as you can. Remember, there is no one single correct headline for your product. A headline does its job if it grabs your target audience's attention, compels them to start reading the wpdigipro review, and signals that what they're about to read is profoundly relevant and interesting to them personally.
One final thing. Your headline is ultimately making a promise. When you tease them with a story they feel they want to hear, make sure you tell that story in your copy. If you're promising them amazing secrets, share some of them in your copy, although you can reserve your best secrets and techniques for within the product itself. Don't trick them into reading, by using a headline that is unrelated to your copy. Here's a simple formula to keep in mind that will help you create effective headlines that hook in your target audience: AUDIENCEáSPECIFICáWORDSáANDáPHRASESá+áINSATIABLEáCURIOSITYá+ COMPELLINGáSTORYá+áDESIRABLEáRESULTSá=áPOWERFULáHEADLINE In other words, if you use words and phrases that speak directly to your target audience, arouse insatiable curiosity in them through a “hook” and/or suggest a compelling story that would be interesting, relevant and even entertaining to them, and talk about the results that they ultimately want, then you've probably got yourself a winning headline
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